Where Creativity Fuels Persuasion

Change Media Group is a creative persuasion agency crafting innovative TV and digital ads to power game-changing victories.

What we do:

Build Out Message

Craft & Test Creative

Deliver TV/Digital Ads

Some of Our
Recent Creative.

Great creative doesn’t just inform—it connects. Our work is designed to break through the noise, shift minds, and drive real action.

Florida Amendment 4

In 2024, Change Media Group was proud to support the Floridians Protecting Freedom coalition’s fight for abortion rights in Florida.

Reproductive Freedom for All

After Roe was overturned, states like Michigan jumped into action. We were proud to support the Yes on Proposal 3 campaign to craft, test, and deliver exceptional creative to multiple audiences in support of the successful statewide ballot measure.

Committee to Protect Health Care

We helped the Committee to Protect Health Care advance site-neutral payments by developing compelling video creative that simplified a complex policy issue, testing it for maximum effectiveness, and strategically delivering it to key legislative audiences across targeted Senate districts on TV, streaming, and digital platforms.

Opportunity Arizona

Through a heavily-tested and highly creative bilingual program in Arizona, Change Media Group worked with partner Opportunity Arizona to narrow the Republican majority in the state legislature in 2022.

Energy Foundation

We supported the Energy Foundation through targeted digital advertising, community building strategy, design support, and more in their mission to secure a clean and equitable energy future.