Where Creativity Fuels Persuasion

Change Media Group is a creative persuasion agency crafting innovative TV and digital ads to power game-changing victories.

What we do:

Build Out Message

Craft & Test Creative

Deliver TV/Digital Ads

Energy Foundation

We supported the Energy Foundation through targeted digital advertising, community building strategy, design support, and more in their mission to secure a clean and equitable energy future.

Committee to Protect Health Care

We helped the Committee to Protect Health Care move the needle for Joe Biden by developing powerful video creative, testing it to ensure maximum efficacy, and delivering it strategically to a persuadable audience on TV, streaming, and online platforms.

Karen McDonald for Prosecutor

By capitalizing on an activism message and turning out a broad coalition of Democratic voters, our targeted TV and digital program helped Karen McDonald soundly defeat an incumbent prosecutor.

Reproductive Freedom for All

After Roe was overturned, states like Michigan jumped into action. We were proud to support the Yes on Proposal 3 campaign to craft, test, and deliver exceptional creative to multiple audiences in support of the successful statewide ballot measure.

Opportunity Arizona

Through a heavily-tested and highly creative bilingual program in Arizona, Change Media Group worked with partner Opportunity Arizona to narrow the Republican majority in the state legislature in 2022.

Governor Gretchen Whitmer

In a tough year for Dems, we helped Governor Gretchen Whitmer win reelection! We produced effective creative and ran strategic advertising to help the campaign and allies increase voter turnout, persuade voters, and fill the necessary gaps in voter communication.

Watch our work:

Midwest Roots.
National Expertise.

Since our founding in 2012, we’ve worked for 400+ clients in nearly all 50 states. We would love to help you win big and achieve your goal!

Our Clients are Changemakers

We partner with organizations for end-to-end advertising and creative campaigns. This often includes media strategy and campaign planning, creative production and testing, message and audience development, delivering targeted ads—then assessing, optimizing, and winning!

Campaigns aren't the only things we win.

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