In March of 2020, with Michigan’s death toll soaring, and the state running low on resources, Governor Gretchen Whitmer began pleading with Washington for help while publicly criticizing the lack of a national Covid-19 strategy. Predictably, this provoked President Trump and prompted criticism. During a White House press briefing he dismissed the governor as “the young, a woman governor, you know who I’m talking about, the woman in Michigan.” He declared that his administration would help only governors who were “appreciative” of his efforts.

These remarks were met with swift response from not only Governor Whitmer herself, but many of her supporters who denounced the President’s behavior. The phrase “That Woman in Michigan” caught on, and it became a unifying slogan for those rallying behind Governor Whitmer. Psssst, you can purchase it here!