Change Media Group is
Award Winning
Our Wins
Since CMG started in 2012, we’ve helped more than 400 clients make a difference. We love helping nonprofits, campaigns, small businesses, unions, and advocacy groups make a difference online. Our projects vary from branding and creative work, to digital advertising, to full websites — and we love it all. Check out the comprehensive list of our award winning projects below!
In 2023, more than 500 firms across the United States applied to win Pollie Awards, Change Media Group won 17, the most of any firm in the country!
| Award | Level | Category | Client | Creative |
| Addy | Gold | Political Non-Broadcast & Online Video – Single | Floridians Protecting Freedom | |
| Addy | Silver | Political Non-Broadcast & Online Video – Single | Better Pennsylvania | |
| Addy | Silver | Political Non-Broadcast & Online Video – Single | Ironworkers International Union | |
| Reed | Overall | Digital – Online Video – Best Online Video for Statewide – Non-Federal | Michigan Democratic Party | |
| Pollie | Gold | Digital – Candidate – Independent Expenditure Campaign – State Legislature | Better Pennsylvania | “Wrong Profession” |
| Pollie | Gold | Collateral – Most Original/Innovative Collateral Material – Democrat | Fight Like Hell PAC | Bus Design |
| Pollie | Gold | Collateral – Yard/Outdoor Sign | Fight Like Hell PAC | Bus Design |
| Pollie | Gold | Television – Ballot Initiative – For Local | Democrats for Ann Arbor | |
| Pollie | Silver | Digital – Candidate – Independent Expenditure Campaign – Down Ballot Statewide | Michigan Democratic Party | “Stop Motion” |
| Pollie | Bronze | Digital – Ballot Initiative – Web Video | Floridians Protecting Freedom | “Her Room” |
| Pollie | Bronze | Direct Mail – Candidate – Independent Expenditure Campaign – U.S. Senate | Michigan Regional Council of Carpenters and Millwrights | Mail Piece – Slotkin |
| Award | Level | Category | Client | Creative |
| Pollie | Silver | Best Use of Data Analytics/ Machine Learning (Non-Fundraising) | Prosperity Michigan | Winning The Win: Tracking awareness and opinions of the new Michigan Democratic trifecta’s legislative priorities and achievements |
| Pollie | Bronze | Best New and Unusual Tactic | Committee to Protect Health Care | Thinking “Inside” the Box: Michigan PDAB Video Snail Mail Change Media Group |
| Pollie | Bronze | Direct Mail – Public Affairs/Issue Advocacy Division – For Statewide | Michigan Parent Alliance for Safe Schools | Michigan Democrats Pass Historic Gun Violence Legislation |
| Pollie | Bronze | Walk/Handout Piece | Michigan Democratic Party | 2023 Michigan Democratic Party Walk Piece: Keeping a Regressive Rep in Check |
| Award | Level | Category | Client | Creative |
| Addy | Silver | Public Service Online Film, Video & Sound | Reproductive Freedom for All | Dr. Basha’s Story |
| Addy | Silver | Public Service Online Film, Video & Sound | We the People Michigan | “An Education Carol” |
| Reed | Best Online Video for Public Affairs Campaign or Issue Advocacy – Education | Michigan Education Association | Eraser: Addressing Michigan’s Educator Shortage | |
| Reed | Best GOTV Campaign to Mobilize Young Voters | America Works USA | Mobilizing Michigan Voters – Increasing Youth and African American Voter Turnout | |
| Pollie | Gold | Digital – Candidate Division – Best Use of Negative or Contrast | Prosperity Michigan | My Baby: How Betsy DeVos Pushing Tudor Dixon in a Stroller Lit Up the Internet in Michigan |
| Pollie | Gold | Digital – Ballot Initiative Division – Website | Reproductive Freedom for All | A Website to Protect Reproductive Freedom, Fight Misinformation, and Persuade Michiganders to Vote YES on 3! |
| Pollie | Gold | Collateral – Door Hanger | Michigan Democratic Party | Doors for Dems: How We Hit a Million Doors with Custom Targeted Hangers for the Michigan Democratic Party |
| Pollie (Regional) | Gold | AAPC Central – Digital Independent Expenditure – For State Legislature | Prosperity Michigan | The Deep End: How Taking on Extreme Republican Candidates Sunk their Chances at the Ballot Box |
| Pollie (Regional) | Gold | AAPC North – Digital Independent Expenditure – For State Legislature | Opportunity Arizona | The Deep End: How Taking on Extreme Republican Candidates Sunk their Chances at the Ballot Box |
| Pollie | Silver | Overall – Ballot Initiative Division – Best Digital Campaign | Reproductive Freedom for All | Impactful Creative & Airtight Messaging: Passing Proposal 3 in Michigan through Digital Persuasion |
| Pollie | Silver | Overall – Ballot Initiative Division – Best In Show | Reproductive Freedom for All | Reprodutive Freedom For All |
| Pollie | Silver | Digital – Candidate Division – Best Use of Video | Prosperity Michigan | The Deep End: How taking on extreme Republican candidates sunk their chances at the ballot box |
| Pollie | Silver | Digital – Candidate Division – Best Use of Digital Audio | Opportunity Arizona | Opportunity Arizona: Using the Surround-Sound Effects of Internet Radio to Boost Latino Voter Turnout |
| Pollie | Silver | Digital – Candidate Division – Web Video | Prosperity Michigan | The Deep End: How taking on extreme Republican candidates sunk their chances at the ballot box |
| Pollie | Silver | Digital – Ballot Initiative Division – Digital Creative – Stand Alone | Reproductive Freedom for All | Dr. Basha’s Story |
| Pollie | Silver | Collateral – Mass Transit/Bus Sign | Gretchen Whitmer for Governor | Whitmer for Michigan Campaign Bus: The Road to Getting Things Done |
| Pollie | Bronze | Overall – Miscellaneous Division – Best New and Unusual Tactic | Reproductive Freedom for All | Dr. Basha’s Story |
| Pollie | Bronze | Overall – Miscellaneous Division – Best Data Analytics Solution | Reproductive Freedom for All | Abortion Stories & Prop 3 in Michigan: Using Creative Testing to Craft Winning Messages |
| Pollie | Bronze | Overall – Miscellaneous Division – Best Media Buying Plan that Moved the Needle | Prosperity Michigan | From Leather Jackets to an Eleven Point Victory: Helping Gretchen Whitmer Win Michigan |
| Pollie | Bronze | Digital – Ballot Initiative Division – Best Use of Social Media | Reproductive Freedom for All | Meeting People Where They Are: Prop 3 on Social Media in Michigan |
| Pollie | Bronze | Digital – Ballot Initiative Division – Digital Creative – Stand Alone | Reproductive Freedom for All | “Imagine This” – Telling the Story of a Future without Prop 3 |
| Pollie | Bronze | Digital – Public Affairs/Issue Advocacy Division – Digital Creative – Full Set | America Works USA | Mobilizing Michigan Voters: Increasing Youth and African American Voter Turnout in the 2022 Midterms |
| Award | Level | Category | Client | Creative |
| Addy | Overall | Best in Show Professional | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Overall | Judge’s Choice | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Gold | Public Service Online Film, Video & Sound | Michigan Association of United Ways | MI United Way Vaccine – “Coach” |
| Addy | Gold | Film/Video/Sound Branded Content, More Than :60 Seconds | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Gold | Cinematography—Single | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Silver | Film/Video/Sound Branded Content, More Than :60 Seconds | Sam Singh | Sam Singh State Senate launch video |
| Addy | Silver | Public Service Online Film, Video & Sound | Michigan Association of United Ways | United Way Vaccine – Personal Loss |
| Addy | Bronze | Card, Invitation or Announcement | Governor Gretchen Whitmer | Gretchen Whitmer New Year Card |
| Addy | Bronze | Consumer Website | Gretchen Whitmer for Governor | Gretchen Whitmer Website |
| Addy | Bronze | Public Service Online Film, Video & Sound | Michigan Association of United Ways | MI United Way – “Hot VAX Summer” |
| Reed | Best OTT/CTV Video for Mayoral | Kathryn Garcia | Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT | |
| Reed | Best Use of OTT/CTV Targeting | Kathryn Garcia | Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT | |
| Reed | Best Depiction of Social Distancing in a TV Ad | Michigan Association of United Ways | MI United Way – “Hot VAX Summer” | |
| Pollie | Gold | Digital – Public Affairs/ Issue Advocacy Division – Internet Advertising | Michigan Association of United Ways | MI United Way – “Coach” |
| Pollie | Gold | Best Innovation for Voter Targeting | Kathryn Garcia | The Eightfold Path to Digital Enlightenment:How to Reach and Prioritize Primary Voters in America’s Largest City |
| Pollie | Silver | Website – For Governor | Gretchen Whitmer for Governor | Gretchen Whitmer for Governor Website |
| Pollie | Silver | Best Use of Mobile Technology | Michigan Association of United Ways | Get Vaccinated Michigan “Share Your Story” with Selfie Videos |
| Pollie | Bronze | Best Use of Negative or Contrast – Democrat | Committee to Protect Health Care | Ron Johnson Contrast “Ivermectin” |
| Pollie | Bronze | Internet Advertising – For Local/ Municipal/Mayoral – Small Budget Campaign | Abdullah Hammoud for Mayor of Dearborn | Bringing Diversity and Representation to a Michigan Suburb’s Mayor’s Office |
| Pollie | Bronze | Internet Advertising – For Local/Municipal/Mayoral | Kathryn Garcia | From 2% to 49.6% in 12 Weeks: Our strategies that helped build name ID and win votes for Kathryn Garcia |
| Pollie (Regional) | Bronze | Internet Advertising – For Local/ Municipal/Mayoral – Small Budget Campaign | Abdullah Hammoud for Mayor of Dearborn | Bringing Diversity and Representation to a Michigan Suburb’s Mayor’s Office |
| Pollie (Regional) | Bronze | Internet Advertising – For Local/Municipal/Mayoral | Kathryn Garcia | From 2% to 49.6% in 12 Weeks: Our strategies that helped build name ID and win votes for Kathryn Garcia |
| Award | Level | Category | Client | Creative |
| Addy | Overall | Best in Show | Committee to Protect Health Care | Biden Understands Frontline Workers |
| Addy | Overall | Judges Choice | Committee to Protect Health Care | USPS: Essential for Mail Order Meds |
| Addy | Gold | Political Non-Broadcast and Online Video | United Auto Workers | UAW Votes for Change |
| Addy | Gold | Political Non-Broadcast and Online Video | Karen McDonald for Prosecutor | Karen McDonald: A Fighter for All |
| Addy | Gold | Political Broadcast Television | Karen McDonald for Prosecutor | Karen McDonald: A Fighter for All |
| Addy | Gold | Political Print Collateral Material | Governor Gretchen Whitmer | That Woman in Michigan |
| Addy | Gold | Political Non-Broadcast and Online Video | Committee to Protect Health Care | Biden Understands Frontline Workers |
| Addy | Silver | Political Non-Broadcast and Online Video | United Auto Workers | Joe Biden is One of Us |
| Addy | Silver | Political Non-Broadcast and Online Video | Committee to Protect Health Care | USPS: Essential for Mail Order Meds |
| Addy | Silver | Political Non-Broadcast and Online Video | We Make Michigan | Michigan Stands Up for Each Other |
| Addy | Silver | Political Broadcast Television | Committee to Protect Health Care | 200,000 Deaths. |
| Addy | Silver | Political Non-Broadcast and Online Video | Committee to Protect Health Care | 200,000 Deaths. |
| Addy | Bronze | Political Broadcast Television | United Auto Workers | Senator Peters Rides with Us |
| Addy | Bronze | Political Non-Broadcast and Online Video | United Auto Workers | Senator Peters Rides with Us |
| Addy | Bronze | Political Non-Broadcast and Online Video | Michigan Democratic State Central Committee | Angela Witwer for State Rep. |
| Addy | Bronze | Political Non-Broadcast and Online Video | We Make Michigan | We Make Michigan |
| Addy | Bronze | Political Online/Interactive | Stop Trump PAC/VFVF | Stop Trump PAC: It’s Time to Act |
| Addy | Bronze | Political Online/Interactive | United Auto Workers | UAW Endorses Biden for President |
| Addy | Bronze | Political Online/Interactive | United Auto Workers | UAW Votes from Home for Victory |
| Addy | Bronze | Political Online/Interactive | Debbie Dingell for Congress | Debbie Dingell for Congress |
| Addy | Bronze | Political Audio | Michigan Democratic State Central Committee | Christine Morse for State Rep |
| Addy | Bronze | Political Out-of-Home & Ambient Media | Committee to Protect Health Care | Trump on COVID-19: “Live With It” |
| Addy | Bronze | Single Unit—Any Size | Michigan State Census | 2020 Census – 10 years of Benefits |
| Addy | Bronze | Political Print Collateral Material | Governor Gretchen Whitmer | Happy 2021 from Governor Whitmer |
| Reed | Best Landing Page | United Auto Workers | UAW Vote by Mail | |
| Reed | Best Online Advertising Campaign on a Shoestring Budget (Independent/Other) | Voters Not Politians | After Hours: Expanding Voting Access for Nights and Weekends Website & Video | |
| Reed | Best Use of Online Targeting for Statewide Campaign (non-federal) | Michigan Democratic Party | MDP MI Supreme Court | |
| Reed | Best Rapid Response Piece of Campaign Merchandise | Governor Gretchen Whitmer | That Woman in Michigan | |
| Pollie | Gold | Television – For Local/Municipal/ Mayoral | Karen McDonald for Prosecutor | Smart on Crime: McDonald for Prosecutor |
| Pollie | Gold | Internet Advertising – Best Use of Search Engine Marketing | Michigan Democratic Party | Searching For Justice: Helping Voters Learn About Supreme Court Candidates |
| Pollie | Gold | Internet Advertising – For Statewide (Non-Federal/NonGubernatorial) | Michigan Democratic Party | Judgement Day: Terminating a Republican Majority on the Michigan Supreme Court |
| Pollie | Gold | Yard/Outdoor Sign | Prosperity Michigan | Thank You to That Woman in Michigan |
| Pollie | Silver | Internet Advertising – For Local/ Municipal/Mayoral | Karen McDonald for Prosecutor | Meeting the Moment: How Karen McDonald Mobilized Supporters of Criminal Justice Reform to Beat a 12-year Incumbent |
| Pollie | Silver | Digital Independent Expenditure – For Statewide (Non-Federal/NonGubernatorial) | Michigan Democratic Party | Judgement Day: Terminating a Republican Majority on the Michigan Supreme Court |
| Pollie | Silver | Independent Expenditure Campaign – Presidential | Committee to Protect Health Care | Committee to Protect Medicare: Joe Understands Healthcare |
| Pollie | Bronze | Television – For Local/Municipal/ Mayoral – Small Budget (<$1 million) | Karen McDonald for Prosecutor | A Prosecutor who will Fight for Everyone |
| Award | Level | Category | Client | Creative |
| Pollie | Gold | Fundraising Gift With Donation | Michigan Democratic Party | Doubleheader in the D Poster |
| Pollie | Silver | Digital/Internet – Ballot Initiative Division – Internet Advertising | Madison Heights Ballot Initiative (Proposal MH) | Vote Yes for Proposal MH |
| Addy | Silver | Film, Video + Sound – Online Internet Commercial – Single Spot – Any Length | United Auto Workers | Warren for Striking with UAW Members Video |
| Addy | Silver | Out-of-Home + Ambient Media – Poster – Single Unit | Michigan Democratic Party | Doubleheader in the D Poster |
| Addy | Silver | Elements of Advertising – Digital Creative Technology – Data Driven Media | Foreign Policy for America | Scorecard Tool |
| Award | Level | Category | Client | Creative |
| Pollie | Gold | Best Fundraising Campaign | MJ Hegar For Congress | Making The Most of A Viral Moment: Building a Grassroots Fundraising Machine for MJ Hegar |
| Pollie | Gold | Best Down Ballot Statewide Website | Jocelyn Benson for MI SOS | SOS Jocelyn Benson Website |
| Pollie | Gold | Best Use of Social Media for Fundraising & Internet Advertising for the US House (with Hardpin Media) | Jahana Hayes for Congress | Jahana Hayes for Congress Video |
| Pollie | Gold | Best Door Hanger Collateral | One Campaign for Michigan | Doorhanger Front, Doorhanger Back, Vote Today Sticker |
| Pollie | Silver | Best Use of Email Marketing | John Fetterman for Lt. Governor | John Fetterman First Bump Ad |
| Pollie | Bronze | Best Use of Data Analytics/Machine Learning in Online Fundraising | MJ Hegar For Congress | Making The Most of A Viral Moment: Building a Grassroots Fundraising Machine for MJ Hegar |
| Pollie | Bronze | Best Use of Data Analytics/Machine Learning | Jahana Hayes for Congress | |
| Pollie | Bronze | Best Field Campaign | One Campaign for Michigan | Fighting for a Better Michigan 8×8 Piece |
| Pollie | Bronze | Best Fundraising Campaign for a Ballot Initiative | Voters Not Politicians | VNP Vote Yes on 2 |
| Pollie | Bronze | Best in Show Ballot Initiative (with Trilogy Interactive, Alper Strategies, Deliver Strategies, Martin Waymire, Jumpstart Progress, and the VNP Team) | Voters Not Politicians | VNP Vote Yes on 2 |
| Addy | Silver | Online/Interactive Public Service Campaign | Cathy Meyers for Congress | Cathy Meyers Summer Email |
| Addy | Silver | Online/Interactive Public Service | Sierra Club PAC | Sierra Club Endorsement Website |
| Addy | Silver | Sales/Marketing in Public Service | Governor Gretchen Whitmer | Inaugural Invitation |
| Addy | Silver | Print Advertising in Industry Self-Promotion | Change Media Group | Change Media Group for Campaigns & Causes Brochure 2018 |
| Award | Level | Category | Client | Creative |
| Pollies | Gold | Fundraising – Fundraising Event | Jon Hoadley for Congress | Spring Into Action Fundraising Event Invite |
| Award | Level | Category | Client | Creative |
| Peer Choice | Social Media/Digital Ad Excellence: Candidate | Carol Siemon for Prosecutor | Carol Siemon for Prosecutor Ad | |
| Peer Choice | Direct Mail Excellence: Public Affairs | Mott Community College | Say Yes to Mott College Direct Mail | |
| Peer Choice | Social Media/Digital Ad Excellence: Candidate | Darrin Camilleri for State House | Darrin Camilleri for State House Ad | |
| Peer Choice | Digital/Internet Video Excellence: Candidate | Jeff Getting for Prosecutor | The Helpers Video | |
| Peer Choice | Logo Design Excellence | Scott Dianda for State Rep. | Scott Dianda for State Rep. Logo | |
| Pollies | Bronze | Digital/Internet – Candidate Division; Internet Advertising – Down Ballot | Darrin Camilleri for State House | Police & Fire for Camilleri Carousel Ad |
| Pollies | Bronze | Field Walk/Handout Piece | Michigan Democratic Party | Michigan State Voter Guide |
| Addy | Bronze | Innovative Use of Interactive / Technology | Michigan State University | MSU’s First Facebook Canvas Ad |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Pollie | Silver | Best Use of Data Analytics/ Machine Learning (Non-Fundraising) | Prosperity Michigan | Winning The Win: Tracking awareness and opinions of the new Michigan Democratic trifecta’s legislative priorities and achievements |
| Pollie | Bronze | Best New and Unusual Tactic | Committee to Protect Health Care | Thinking “Inside” the Box: Michigan PDAB Video Snail Mail Change Media Group |
| Pollie | Bronze | Direct Mail – Public Affairs/Issue Advocacy Division – For Statewide | Michigan Parent Alliance for Safe Schools | Michigan Democrats Pass Historic Gun Violence Legislation |
| Pollie | Bronze | Walk/Handout Piece | Michigan Democratic Party | 2023 Michigan Democratic Party Walk Piece: Keeping a Regressive Rep in Check |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Addy | Silver | Public Service Online Film, Video & Sound | Reproductive Freedom for All | Dr. Basha’s Story |
| Addy | Silver | Public Service Online Film, Video & Sound | We the People Michigan | “An Education Carol” |
| Reed | Best Online Video for Public Affairs Campaign or Issue Advocacy – Education | Michigan Education Association | Eraser: Addressing Michigan’s Educator Shortage | |
| Reed | Best GOTV Campaign to Mobilize Young Voters | America Works USA | Mobilizing Michigan Voters – Increasing Youth and African American Voter Turnout | |
| Pollie | Gold | Digital – Candidate Division – Best Use of Negative or Contrast | Prosperity Michigan | My Baby: How Betsy DeVos Pushing Tudor Dixon in a Stroller Lit Up the Internet in Michigan |
| Pollie | Gold | Digital – Ballot Initiative Division – Website | Reproductive Freedom for All | A Website to Protect Reproductive Freedom, Fight Misinformation, and Persuade Michiganders to Vote YES on 3! |
| Pollie | Gold | Collateral – Door Hanger | Michigan Democratic Party | Doors for Dems: How We Hit a Million Doors with Custom Targeted Hangers for the Michigan Democratic Party |
| Pollie (Regional) | Gold | AAPC Central – Digital Independent Expenditure – For State Legislature | Prosperity Michigan | The Deep End: How Taking on Extreme Republican Candidates Sunk their Chances at the Ballot Box |
| Pollie (Regional) | Gold | AAPC North – Digital Independent Expenditure – For State Legislature | Opportunity Arizona | The Deep End: How Taking on Extreme Republican Candidates Sunk their Chances at the Ballot Box |
| Pollie | Silver | Overall – Ballot Initiative Division – Best Digital Campaign | Reproductive Freedom for All | Impactful Creative & Airtight Messaging: Passing Proposal 3 in Michigan through Digital Persuasion |
| Pollie | Silver | Overall – Ballot Initiative Division – Best In Show | Reproductive Freedom for All | Reprodutive Freedom For All |
| Pollie | Silver | Digital – Candidate Division – Best Use of Video | Prosperity Michigan | The Deep End: How taking on extreme Republican candidates sunk their chances at the ballot box |
| Pollie | Silver | Digital – Candidate Division – Best Use of Digital Audio | Opportunity Arizona | Opportunity Arizona: Using the Surround-Sound Effects of Internet Radio to Boost Latino Voter Turnout |
| Pollie | Silver | Digital – Candidate Division – Web Video | Prosperity Michigan | The Deep End: How taking on extreme Republican candidates sunk their chances at the ballot box |
| Pollie | Silver | Digital – Ballot Initiative Division – Digital Creative – Stand Alone | Reproductive Freedom for All | Dr. Basha’s Story |
| Pollie | Silver | Collateral – Mass Transit/Bus Sign | Gretchen Whitmer for Governor | Whitmer for Michigan Campaign Bus: The Road to Getting Things Done |
| Pollie | Bronze | Overall – Miscellaneous Division – Best New and Unusual Tactic | Reproductive Freedom for All | Dr. Basha’s Story |
| Pollie | Bronze | Overall – Miscellaneous Division – Best Data Analytics Solution | Reproductive Freedom for All | Abortion Stories & Prop 3 in Michigan: Using Creative Testing to Craft Winning Messages |
| Pollie | Bronze | Overall – Miscellaneous Division – Best Media Buying Plan that Moved the Needle | Prosperity Michigan | From Leather Jackets to an Eleven Point Victory: Helping Gretchen Whitmer Win Michigan |
| Pollie | Bronze | Digital – Ballot Initiative Division – Best Use of Social Media | Reproductive Freedom for All | Meeting People Where They Are: Prop 3 on Social Media in Michigan |
| Pollie | Bronze | Digital – Ballot Initiative Division – Digital Creative – Stand Alone | Reproductive Freedom for All | “Imagine This” – Telling the Story of a Future without Prop 3 |
| Pollie | Bronze | Digital – Public Affairs/Issue Advocacy Division – Digital Creative – Full Set | America Works USA | Mobilizing Michigan Voters: Increasing Youth and African American Voter Turnout in the 2022 Midterms |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Addy | Overall | Best in Show Professional | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Overall | Judge’s Choice | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Gold | Public Service Online Film, Video & Sound | Michigan Association of United Ways | MI United Way Vaccine – “Coach” |
| Addy | Gold | Film/Video/Sound Branded Content, More Than :60 Seconds | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Gold | Cinematography—Single | Committee to Protect Health Care | CTP Texas Choice – Dr. Miller |
| Addy | Silver | Film/Video/Sound Branded Content, More Than :60 Seconds | Sam Singh | Sam Singh State Senate launch video |
| Addy | Silver | Public Service Online Film, Video & Sound | Michigan Association of United Ways | United Way Vaccine – Personal Loss |
| Addy | Bronze | Card, Invitation or Announcement | Governor Gretchen Whitmer | Gretchen Whitmer New Year Card |
| Addy | Bronze | Consumer Website | Gretchen Whitmer for Governor | Gretchen Whitmer Website |
| Addy | Bronze | Public Service Online Film, Video & Sound | Michigan Association of United Ways | MI United Way – “Hot VAX Summer” |
| Reed | Best OTT/CTV Video for Mayoral | Kathryn Garcia | Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT | |
| Reed | Best Use of OTT/CTV Targeting | Kathryn Garcia | Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT | |
| Reed | Best Depiction of Social Distancing in a TV Ad | Michigan Association of United Ways | MI United Way – “Hot VAX Summer” | |
| Pollie | Gold | Digital – Public Affairs/ Issue Advocacy Division – Internet Advertising | Michigan Association of United Ways | MI United Way – “Coach” |
| Pollie | Gold | Best Innovation for Voter Targeting | Kathryn Garcia | The Eightfold Path to Digital Enlightenment:How to Reach and Prioritize Primary Voters in America’s Largest City |
| Pollie | Silver | Website – For Governor | Gretchen Whitmer for Governor | Gretchen Whitmer for Governor Website |
| Pollie | Silver | Best Use of Mobile Technology | Michigan Association of United Ways | Get Vaccinated Michigan “Share Your Story” with Selfie Videos |
| Pollie | Bronze | Best Use of Negative or Contrast – Democrat | Committee to Protect Health Care | Ron Johnson Contrast “Ivermectin” |
| Pollie | Bronze | Internet Advertising – For Local/ Municipal/Mayoral – Small Budget Campaign | Abdullah Hammoud for Mayor of Dearborn | Bringing Diversity and Representation to a Michigan Suburb’s Mayor’s Office |
| Pollie | Bronze | Internet Advertising – For Local/Municipal/Mayoral | Kathryn Garcia | From 2% to 49.6% in 12 Weeks: Our strategies that helped build name ID and win votes for Kathryn Garcia |
| Pollie (Regional) | Bronze | Internet Advertising – For Local/ Municipal/Mayoral – Small Budget Campaign | Abdullah Hammoud for Mayor of Dearborn | Bringing Diversity and Representation to a Michigan Suburb’s Mayor’s Office |
| Pollie (Regional) | Bronze | Internet Advertising – For Local/Municipal/Mayoral | Kathryn Garcia | From 2% to 49.6% in 12 Weeks: Our strategies that helped build name ID and win votes for Kathryn Garcia |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Addy | Overall | Best in Show | Committee to Protect Health Care | Biden Understands Frontline Workers |
| Addy | Overall | Judges Choice | Committee to Protect Health Care | USPS: Essential for Mail Order Meds |
| Addy | Gold | Political Non-Broadcast and Online Video | United Auto Workers | UAW Votes for Change |
| Addy | Gold | Political Non-Broadcast and Online Video | Karen McDonald for Prosecutor | Karen McDonald: A Fighter for All |
| Addy | Gold | Political Broadcast Television | Karen McDonald for Prosecutor | Karen McDonald: A Fighter for All |
| Addy | Gold | Political Print Collateral Material | Governor Gretchen Whitmer | That Woman in Michigan |
| Addy | Gold | Political Non-Broadcast and Online Video | Committee to Protect Health Care | Biden Understands Frontline Workers |
| Addy | Silver | Political Non-Broadcast and Online Video | United Auto Workers | Joe Biden is One of Us |
| Addy | Silver | Political Non-Broadcast and Online Video | Committee to Protect Health Care | USPS: Essential for Mail Order Meds |
| Addy | Silver | Political Non-Broadcast and Online Video | We Make Michigan | Michigan Stands Up for Each Other |
| Addy | Silver | Political Broadcast Television | Committee to Protect Health Care | 200,000 Deaths. |
| Addy | Silver | Political Non-Broadcast and Online Video | Committee to Protect Health Care | 200,000 Deaths. |
| Addy | Bronze | Political Broadcast Television | United Auto Workers | Senator Peters Rides with Us |
| Addy | Bronze | Political Non-Broadcast and Online Video | United Auto Workers | Senator Peters Rides with Us |
| Addy | Bronze | Political Non-Broadcast and Online Video | Michigan Democratic State Central Committee | Angela Witwer for State Rep. |
| Addy | Bronze | Political Non-Broadcast and Online Video | We Make Michigan | We Make Michigan |
| Addy | Bronze | Political Online/Interactive | Stop Trump PAC/VFVF | Stop Trump PAC: It’s Time to Act |
| Addy | Bronze | Political Online/Interactive | United Auto Workers | UAW Endorses Biden for President |
| Addy | Bronze | Political Online/Interactive | United Auto Workers | UAW Votes from Home for Victory |
| Addy | Bronze | Political Online/Interactive | Debbie Dingell for Congress | Debbie Dingell for Congress |
| Addy | Bronze | Political Audio | Michigan Democratic State Central Committee | Christine Morse for State Rep |
| Addy | Bronze | Political Out-of-Home & Ambient Media | Committee to Protect Health Care | Trump on COVID-19: “Live With It” |
| Addy | Bronze | Single Unit—Any Size | Michigan State Census | 2020 Census – 10 years of Benefits |
| Addy | Bronze | Political Print Collateral Material | Governor Gretchen Whitmer | Happy 2021 from Governor Whitmer |
| Reed | Best Landing Page | United Auto Workers | UAW Vote by Mail | |
| Reed | Best Online Advertising Campaign on a Shoestring Budget (Independent/Other) | Voters Not Politians | After Hours: Expanding Voting Access for Nights and Weekends Website & Video | |
| Reed | Best Use of Online Targeting for Statewide Campaign (non-federal) | Michigan Democratic Party | MDP MI Supreme Court | |
| Reed | Best Rapid Response Piece of Campaign Merchandise | Governor Gretchen Whitmer | That Woman in Michigan | |
| Pollie | Gold | Television – For Local/Municipal/ Mayoral | Karen McDonald for Prosecutor | Smart on Crime: McDonald for Prosecutor |
| Pollie | Gold | Internet Advertising – Best Use of Search Engine Marketing | Michigan Democratic Party | Searching For Justice: Helping Voters Learn About Supreme Court Candidates |
| Pollie | Gold | Internet Advertising – For Statewide (Non-Federal/NonGubernatorial) | Michigan Democratic Party | Judgement Day: Terminating a Republican Majority on the Michigan Supreme Court |
| Pollie | Gold | Yard/Outdoor Sign | Prosperity Michigan | Thank You to That Woman in Michigan |
| Pollie | Silver | Internet Advertising – For Local/ Municipal/Mayoral | Karen McDonald for Prosecutor | Meeting the Moment: How Karen McDonald Mobilized Supporters of Criminal Justice Reform to Beat a 12-year Incumbent |
| Pollie | Silver | Digital Independent Expenditure – For Statewide (Non-Federal/NonGubernatorial) | Michigan Democratic Party | Judgement Day: Terminating a Republican Majority on the Michigan Supreme Court |
| Pollie | Silver | Independent Expenditure Campaign – Presidential | Committee to Protect Health Care | Committee to Protect Medicare: Joe Understands Healthcare |
| Pollie | Bronze | Television – For Local/Municipal/ Mayoral – Small Budget (<$1 million) | Karen McDonald for Prosecutor | A Prosecutor who will Fight for Everyone |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Pollie | Gold | Fundraising Gift With Donation | Michigan Democratic Party | Doubleheader in the D Poster |
| Pollie | Silver | Digital/Internet – Ballot Initiative Division – Internet Advertising | Madison Heights Ballot Initiative (Proposal MH) | Ads |
| Addy | Silver | Film, Video + Sound – Online Internet Commercial – Single Spot – Any Length | United Auto Workers | Warren for Striking with UAW Members Video |
| Addy | Silver | Out-of-Home + Ambient Media – Poster – Single Unit | Michigan Democratic Party | Doubleheader in the D Poster |
| Addy | Silver | Elements of Advertising – Digital Creative Technology – Data Driven Media | Foreign Policy for America | Scorecard Tool |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Pollie | Gold | Best Fundraising Campaign | MJ Hegar For Congress | Making The Most of A Viral Moment: Building a Grassroots Fundraising Machine for MJ Hegar |
| Pollie | Gold | Best Down Ballot Statewide Website | Jocelyn Benson for MI SOS | SOS Jocelyn Benson Website |
| Pollie | Gold | Best Use of Social Media for Fundraising & Internet Advertising for the US House (with Hardpin Media) | Jahana Hayes for Congress | Jahana Hayes for Congress Video |
| Pollie | Gold | Best Door Hanger Collateral | One Campaign for Michigan | Doorhanger Front, Doorhanger Back, Vote Today Sticker |
| Pollie | Silver | Best Use of Email Marketing | John Fetterman for Lt. Governor | John Fetterman Fist Bump Ad |
| Pollie | Bronze | Best Use of Data Analytics/Machine Learning in Online Fundraising | MJ Hegar For Congress | Making The Most of A Viral Moment: Building a Grassroots Fundraising Machine for MJ Hegar |
| Pollie | Bronze | Best Use of Data Analytics/Machine Learning | Jahana Hayes for Congress | |
| Pollie | Bronze | Best Field Campaign | One Campaign for Michigan | Fighting for a Better Michigan 8×8 Piece |
| Pollie | Bronze | Best Fundraising Campaign for a Ballot Initiative | Voters Not Politicians | VNP Vote Yes on 2 |
| Pollie | Bronze | Best in Show Ballot Initiative (with Trilogy Interactive, Alper Strategies, Deliver Strategies, Martin Waymire, Jumpstart Progress, and the VNP Team) | Voters Not Politicians | VNP Vote Yes on 2 |
| Addy | Silver | Online/Interactive Public Service Campaign | Cathy Meyers for Congress | Cathy Meyers Summer Email |
| Addy | Silver | Online/Interactive Public Service | Sierra Club PAC | Sierra Club Endorsement Website |
| Addy | Silver | Sales/Marketing in Public Service | Governor Gretchen Whitmer | Inaugural Invitation |
| Addy | Silver | Print Advertising in Industry Self-Promotion | Change Media Group | Change Media Group for Campaigns & Causes Brochure |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Pollies | Gold | Fundraising – Fundraising Event | Jon Hoadley for Congress | Spring Into Action Fundraising Event Invite |
| Pollies | Bronze | Digital/Internet – Public Affairs/Issue Advocacy Division – Website | The Working Hero | Working Hero Website |
| Award | Level | Category | Client | Creative |
|---|---|---|---|---|
| Peer Choice | Social Media/Digital Ad Excellence: Candidate | Carol Siemon for Prosecutor | Carol Siemon for Prosecutor Ad | |
| Peer Choice | Direct Mail Excellence: Public Affairs | Mott Community College | Say Yes to Mott College Direct Mail | |
| Peer Choice | Social Media/Digital Ad Excellence: Candidate | Darrin Camilleri for State House | Darrin Camilleri for State House Ad | |
| Peer Choice | Digital/Internet Video Excellence: Candidate | Jeff Getting for Prosecutor | The Helpers Video | |
| Peer Choice | Logo Design Excellence | Scott Dianda for State Rep. | Scott Dianda for State Rep. Logo | |
| Pollies | Bronze | Digital/Internet – Candidate Division; Internet Advertising – Down Ballot | Darrin Camilleri for State House | Police & Fire for Camilleri Carousel Ad |
| Pollies | Bronze | Field Walk/Handout Piece | Michigan Democratic Party | Michigan State Voter Guide |
| Addy | Bronze | Innovative Use of Interactive / Technology | Michigan State University | MSU’s First Facebook Canvas Ad |
Other Awards
AAPC 40 Under 40 Award
We are proud to announce that our very own Ryan Irvin has been honored by the American Association of Political Consultants (AAPC) as one of the 40 best and brightest young political professionals in the country. Only 20 Democrats and 20 Republicans in the United States were named to AAPC’s exclusive 40 Under 40 winners list. Candidates were evaluated on their role as a strategic consultant in the industry, along with leadership and professional accomplishments in political consulting.
GAIN POWER's Powerful IDEA Award
GAIN POWER’s Powerful IDEA (Impact on Democracy, Elections, Advocacy) Awards recognize impactful leaders and organizations that power progressive politics, advocacy, and our democracy. We’re so proud that our very own Ryan Irvin was named at the 2023 awards for his impactful leadership in the field.
INC 500 List
Change Media Group was honored to be ranked for 2 years on Inc. 500 Magazine’s list of the fastest growing companies in the United States.
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