Jahana Hayes for
U.S. Congress

Jahana Hayes is the 2016 National Teacher of the Year who ran for Congress in 2018. Jahana ran in an open seat in Connecticut’s 5th Congressional District which includes the suburban and rural communities west of Hartford. Traditionally Republican, the 5th district has been trending Democratic since the 2004 election. Having never held office, and being an African American woman in a 73% white / 6% African American / 15% Hispanic district, she faced a tough primary against Former Simsbury First Selectman Mary Glassman, who was backed by the state Democratic Party in the primary.

Our challenge was to help Jahana Hayes breakthrough as a first-time candidate and showcase her extraordinary story, dynamic personality, and many qualifications to win the primary and general elections while raising money to fund her campaign.

Hayes won the primary with 62% of the vote, and the general election with 56%

A compelling video and targeted digital ads were key to Jahana Hayes breaking through to win the primary against a party-endorsed favorite, and helped her prevail in the general. The goals of our efforts were four-fold:

The Results

In four priority areas, we achieved measurable results for now-Congresswoman Hayes:

The Viral Video

0 million
Views on Facebook
0
Shares

Online Fundraising

$ 0
Total Raised
:1
Money Advantage Over Opponent

Ad Performance

0 million
Ad Impressions
Views Per Person

The Viral Video

0 million
Views on Facebook
0
Shares

Online Fundraising

$ 0
Total Raised
:1
Shares

Ad Performance

0 million
Ad Impressions
:1
Shares
Views Per Person

Award Winning Work

Since CMG started in 2012, we’ve helped more than 300 clients make a difference with award winning projects. Check out the comprehensive list!

Stay updated

Don’t worry—we promise it’s the good stuff, only the occasional email!

Let’s work together