Inside Michigan Politics – A new website & a fresh new look

 In Our Work

Last month, we designed and developed a new responsive website for Inside Michigan Politics that consolidated content, increased relevance, and emphasized and encouraged visitors to subscribe to this bi-weekly political publication.

 

 

We worked with owner (and past client!) Susan J. Demas to give the new IMP website a fresh, bold look while still incorporating the branding they’ve used and loved for many years. We incorporated striking Michigan imagery, prominent calls-to-action, as well as the classic content IMP is known for.

 

 

In addition to a refreshed look and feel, we wanted the new website to positively impact subscription rates and increase conversions. To do this, we included ‘Subscribe’ options throughout the site, including sidebar buttons and an announcement bar at the top of the site.

In the few weeks since the website launched, they’ve seen a 30% increase in sign-ups as compared to the old site!

Check out the new site here.

Interested in our web development or design services? Get in touch today!

 


 

As CMG’s Creative Director, Kalli Barrone has a hand in all things visual. She coordinates creative strategy and conceptualization, implements internal marketing efforts, and creates visual content for digital and print. She has a background in visual communications and holds degrees in graphic design and communication studies from the University of Michigan.

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