MI United Way Case Study

Increasing Vaccination Rates in Michigan’s Most Undervaccinated Counties with storytelling, creative testing, & targeted digital advertising

CMG has created an in-depth case study on how we helped the Michigan Association of United Ways educate generally vaccine-hesitant Michiganders about the importance and benefits of vaccination with a special focus on 20 high-need counties, and increase the vaccination rate across the state. To download it now, please click the link below!

Download the Case Study Now!