Our Top 6 Marketing Trends of 2017

 In Digital Marketing

Recently, our Chief Results Officer, Amanda, had the opportunity to speak to Lansing Chamber of Commerce members about the top marketing trends for 2017, as part of their partnership with the Lansing Small Business Development Center.

We found that thinking through these trends was really helpful for us, so we wanted to share it with our online audience, too! Check out our top 6 marketing trends below:

 In case you missed one, here are the 6 trends again:

1.) Be authentic and show your values.

2.) Live video has exploded.

3.) Data onboarding.

4.) Personalize your marketing.

5.) Build out more multichannel content.

6.) Marketing Automation.

The bottom line: Digital matters more than ever. 70% of people seek out opinions before making purchasing decisions; 57% of people seek out recommendations on social networking sites; and 83% of people trust recommendations from friends and family. Harnessing the power of digital gives you the ability to you turn your customers into your advocates.

Do you know of any other marketing trends for 2017? Leave us a comment below!

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Amanda Stitt is the Chief Results Officer of Change Media Group, responsible for new client acquisition, managing accounts, and long-range planning. Amanda has a variety of experience leading non-profits and organizations in strategic positioning, fundraising, and growth. A graduate of Kalamazoo College, she possesses a variety of skills including digital strategy, strategic planning, outreach, and communications.

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