Sara CederbergDirector of Digital Strategy and Fundraising

As CMG’s Director of Digital Strategy and Fundraising, Sara is passionate about helping clients build an authentic narrative that they will need to mobilize supporters, raise money, and win. She has extensive experience in digital communications, email and social media strategy, online fundraising, and advocacy for dozens of political candidates and nonprofits.

In 2012, she helped secure President Obama’s win in the crucial battleground state of Michigan as Digital Director, planning and executing a tightly integrated, state-based digital strategy for the campaign. Her work was recognized in the The Huffington Post as one of the “50 Women Who Made the 2012 Election.”

Since then, Sara has gone on to design and execute world-class digital engagement and fundraising programs, most notably for Minnesota Senator Al Franken’s re-election campaign in 2014 and former Pennsylvania U.S. Senate candidate (now Lieutenant Governor) John Fetterman in 2016. At CMG, she brings that same passion for authentic digital fundraising programs to all of our clients.

Sara was born in the Midwest and raised in Duxbury, Massachusetts — later moving to the Philadelphia suburbs to attend Bryn Mawr College. She currently lives in Ypsilanti, Michigan and hopes to stay there for a while after a decade of moving around for campaigns far too much. She enjoys cooking, live music, traveling, Michigan’s craft beers, taking too many pictures of her dog, and spending as much time on a Great Lake as possible in the spring and summer months.

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