Ryan IrvinPresident & Chief Analytics Officer

Ryan Irvin has more than a decade of experience in the areas of organizing, communications, politics, data, analytics, and digital. Ryan has a degree in business economics from Grand Valley State University and a law degree from MSU College of Law and more than a decade of experience training and working in the data, analytics, and digital space. He has worked in a diverse set of industries including retail, investment management, ecommerce, nonprofit advocacy, law, communications, and digital advertising.

Ryan cut his teeth in business in the late 1990s managing and starting ecommerce and sports memorabilia businesses. From 2005 to 2007 he worked in sales and managed ecommerce for RC Varsity Sports in Flint, Michigan. He started his second online retail company in 2007 selling electronics like iPods and PlayStations on eBay and across the web. From 2008 until early 2012 he worked for President Obama’s campaign and political organization in a diverse set of roles including organizing, field, digital, communications, and data and analytics.

In early 2012, Ryan started Change Media Group as a part-time, sole proprietorship. He continued the business while working as the Director of Communications for the Michigan Association for Justice (MAJ). He saw the great potential data had to improve advertising to help marketers and campaigns save money and drive better results. After working with many other digital vendors throughout 2012, in 2013, Ryan left his full-time job at MAJ to focus full-time on building Change Media Group.

Since its inception, Change Media Group has grown quickly and has served more than 170 clients in a diverse set of sectors. Facebook advertising is one of the core elements of CMG’s business, and Ryan was one of the first 6,000 advertisers on Facebook in 2010 giving him a substantial head start on other advertisers over more than 3,000,000 current advertisers. He is proud that in addition to CMG’s growth and hiring, former CMG team members and contractors have gone on to work for major companies, labor unions, state government, and the federal government.

Ryan lives with his wife Amanda and daughter Amelia. He enjoys playing golf and hockey; traveling with his wife Amanda; spending time with his extended family in Northern Michigan; reading books about brain science, investing, and economic fairness; and chasing after their daughter Amelia. He is passionate about doing good and giving back, especially to his hometown of Flint.

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