Amanda Stitt’s passion for Michigan runs deep, whether it’s helping great companies grow, working with our universities to attract new students, and recruiting top talent to the CMG team, Amanda works hard to secure a brighter future for the Mitten State.
As the CEO and Chief Results Officer of Change Media Group, Amanda brings on new clients, manages projects, and leads long-term planning for the agency. In the short history of Change Media Group, they have worked with over 100 clients to help them meet their goals using digital advertising, compelling creative, and analytics.
Amanda likes to say that she has worked for some of the fastest startups in the country. Working for political campaigns means growing an organization quickly and coordinating between multiple departments whose tasks are very interrelated. Amanda has played an integral role in many of the great successes in Michigan Democratic campaigns since 2000, including President Obama, Senator Stabenow, and Governor Granholm, where she served in various field, political, constituency, GOTV, fundraising and strategy roles.
She was instrumental in forming Governor Granholm’s digital campaign for her re-election in 2006 and has been on the cutting edge of testing and evaluation in campaigns. In 2002 she directed Michigan’s first Democratic Youth Coordinated Campaign, a widely-recognized effort aimed at mobilizing 18-35 year-old voters throughout the state, and a campaign that provided some of the first research on the impact of voter contact on turnout. Named a “Top Influencer” by Campaigns and Elections Magazine, Amanda has worked with dozens of campaigns in Michigan, Ohio, Indiana, Kentucky, and New Jersey.
Amanda has significant nonprofit experience from three years of running Michigan Voice, a coalition of nonprofit advocacy groups working on a common issue agenda, where she secured numerous grants from large foundations and helped partner groups increase their civic engagement capacity. Recently, she served as a consultant to the United Auto Workers on political affairs and member mobilization.
Amanda lives in the Lansing area with her husband, Ryan Irvin, and their two children. Amanda enjoys traveling with her family, cooking, working out, and watching quality television and listening to podcasts. She is passionate about all things Michigan, especially her hometown of Flint.