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Good feedback makes good writing — and good writer-client relationships — possible. The way that communication happens can make or break a partnership. But not all feedback is created equal. [...]

What is email automation? Automated emails are pre-written messages set up to send after a trigger event, such as a new subscriber filling out a form, or a customer making a purchase. Since the [...]

Last holiday season, the Tri-County Office on Aging sought our help to improve their year-end fundraising numbers and volunteer sign-ups for the Meals on Wheels program. The TCOA is a great local [...]

Email is a part of everyday communications, but some small tweaks can take your emails from the trash folder to the inbox. Use these tips to make sure your message finds the right audience, and [...]

There are many reasons to use email automation in your marketing strategy – saving time, easily interacting with clients and leads, engaging recipients at the optimal time – not to [...]