How to create a brand identity that works
As designers will tell you, there’s no “one size fits all” solution for creating the perfect brand identity, but there are certainly strategies that can help things run more smoothly. For one, [...]
Here’s What We Learned From Our Own (Unofficial) A/B Test
We recently posted a blog post about colors and conversions — essentially, how to use color to appeal to your audience and get results. During our research for this blog post, we found that the [...]
5 critical branding mistakes (+ how to avoid them)
Our mission is to help our clients succeed through the smart use of data, technology and compelling design, and part of that success comes from good branding. So we’ve compiled a list of five [...]
A cohesive brand image in one simple step
If you only do one thing to benefit the identity of your brand, this should be it: create a style guide. It tells you what to do or what not to do – whether you are ordering stationery, sending a [...]
