From Sara: Why Authenticity Matters
Last week, we sat down with our Director of Digital Evangelism, Sara Cederberg, for a quick conversation over on our Facebook page about authenticity and why it matters, especially in our digital world.
Sara’s definition of authenticity is both being yourself and letting yourself be vulnerable. While ideas are important to talk about, it’s equally—if not even more—important to let voters, community members, or whoever your audience is, really get to know who you are—the real, unscripted personality.
Check out the conversation below to learn more about why authenticity is so crucial, some of Sara’s top tips on how to be genuine and authentic as a candidate or organization. Plus, scroll down to check out some of the examples and tools mentioned in the video!
Who’s Doing It Right?
- Check out John Fetterman’s Facebook Page
- Beto O’Rourke & Will Hurd’s live road trip to Congress
- Cory Booker Snapchat Car Karaoke
- Al Franken at the Minnesota State Fair
Our Favorite Tools:
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Sara Cederberg is passionate about helping candidates and organizations find their voice. She has extensive experience in digital communications, email and social media strategy, and advocacy for a variety of political candidates and nonprofits.