From Sara: Why Authenticity Matters

 In Change Culture, Political Campaigns, Social Media

Last week, we sat down with our Director of Digital Evangelism, Sara Cederberg, for a quick conversation over on our Facebook page about authenticity and why it matters, especially in our digital world.

Sara’s definition of authenticity is both being yourself and letting yourself be vulnerable. While ideas are important to talk about, it’s equally—if not even more—important to let voters, community members, or whoever your audience is, really get to know who you are—the real, unscripted personality.

Check out the conversation below to learn more about why authenticity is so crucial, some of Sara’s top tips on how to be genuine and authentic as a candidate or organization. Plus, scroll down to check out some of the examples and tools mentioned in the video!

Who’s Doing It Right?

Our Favorite Tools:

Have questions or comments? We’d love to hear them—leave us a comment below!


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Sara Cederberg is passionate about helping candidates and organizations find their voice. She has extensive experience in digital communications, email and social media strategy, and advocacy for a variety of political candidates and nonprofits.

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