How to Prep for a Website (Re)design
Web design for candidates, small businesses, organizations, and more has become a big part of our work here at CMG. We love working with our clients to bring their ideas to life online, but it takes a lot of coordination all around to make it happen. For anyone considering embarking on a website redesign or first-time build, here are some of our top tips for preparing for the process:
1) Figure out the technical details.
There are a lot of technical details that are small but necessary before starting on a website project, and a lot of the time, you don’t realize it until you start! Chief among these is the domain name — you’ll need it in order to launch, so make sure you have access to your current domain, or claim the one you want right away!
2) Take stock of your photos.
Good photos can totally make a website. Authenticity is key to a great online presence, and your website visitors can recognize stock photos when they see them, so we always suggest using real photos of you, your work, and your team. If you don’t have a recent pool of pictures to pull from, we suggest scheduling a photoshoot with a professional photographer before your website launches.
3) Tell your story.
Do you have a recent bio? Does it accurately tell your story? Having a personal, brand, or organizational story available on your website can draw visitors in, make you look more authentic and legitimate. Need some inspiration? Check out our business story here!
BONUS: Do you have past photos to pair with your bio to better tell your story? If possible, pair your written bio with great visuals.
4) What you stand for?
How will you communicate your values and priorities? A well-written set of issues or values is a great place to start! If you’re a candidate, voters will need to know what you stand for, so make sure to get your stances on issues up on your site as soon as possible. And for organizations and brands, it’s always a good idea to let users know your values, causes you care about, and even your mission statement.
5) Your digital web.
Your website is the online hub of your campaign, organization, or business — a great place to encourage people to learn more about you, take an action, and become a supporter. Make sure you know what you want people to do once they get to your site, and try to have those actions set up as much as possible before you start the site build.
Are you already using an online donation platform? Volunteer sign-up form? Email collection platform? If so — great! If not, we can help you set up those platforms to hit the ground running.
Want to see examples of our work, or just want some inspiration for your own website project? Check out some of our recent websites:
Political: Working Hero
Nonprofit: 5 Lakes Energy
Business: Momentum Associates
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