For this project, Change Media Group worked with the MSU College of Law Office of Graduate Degree Programs to help them attract potential students to enroll in their new Masters in Global Food Law. A niche program that is incredibly valuable to mid-career employees, we helped them hone in on a targeted list of US food companies. We crafted a plan to create a digital “funnel” to capture and communicate with potential students, using the latest in targeting and compelling design. We used Facebook advertising and remarketing ads to connect with individuals working at these companies. We worked with the team at the Office of Graduate Degree Programs to create a series of emails to communicate more about the expertise and value of the Masters Program in Global Food Law.
All of these elements came together to create a powerful digital campaign to drive traffic to their website, identify people who wanted to learn more, and recruit new students to the Masters Program in Global Food Law.