Voters Not Politicians
Yes on Proposal 2
CHALLENGE
CHALLENGE
Michigan’s Prop. 2 proposed a solution to end partisan gerrymandering and put more power in the hands of voters. Gerrymandering is the process by which electoral boundaries are manipulated and drawn in such a way to give one political party an advantage.
When we joined the Proposal 2 team, they had a solid grassroots volunteer base and several viral moments. However, they needed help reaching and educating voters across the state about a complicated issue — gerrymandering. This task became even more difficult when an opposition group poured $1.2 million into spreading misinformation about Proposal 2 in the final weeks before Election Day.
We helped Voters Not Politicians (VNP) communicate with voters at comparable scale to the opposition while leveraging digital fundraising to mobilize their supporter base to give small-dollar donations.
TOTAL DIGITAL FUNDRAISING
Spent
Total Raised
IMPACT
We used Facebook donate ads and a robust email program to help the VNP team raise more than $190,000 in just two months. We also supplemented their field program with digital organizing efforts.
Proposal 2 passed with 61.2% of the vote on Election Day.
IMPACT
