The Arts Council of Greater Lansing was seeking a design firm to facilitate an end-to-end identity and branding redesign process incorporating feedback from the Arts Council team and community members. Their current logo was outdated and no longer reflected the vibrancy of the organization. The design process resulted in a lively, bold new logo, brand materials, and the tagline ‘Create. Connect. Collaborate.’ to position the Arts Council as the premier arts organization in the tri-county area.
Services provided: Visual identity & brand design, Collateral design