To start off the new year, we had the pleasure of working with Susan J. Demas to launch a new brand, website, and home for her work. She’s a columnist, speaker, writer, analyst, editor, and all around force to be reckoned with. She was working with a short timeline, and we were ecstatic to dive into this project head first!
During our initial meeting, we identified Susan’s goals for this project – the new website needed to serve as a home for her impressive archive of past work, as well as a space for her to post new columns. It also needed to provide information about her services, qualifications, and contact information for future clients.
We began with a visual brand identity and logo. Susan wanted something bold with a feminine kick, so we went to work on a variety of drafts. While the development of the website got underway, we did a photo shoot with Susan to get some fresh imagery for the site.
And finally, we launched Susan’s new website! To see a full breakdown of how we made this happen, read our blog post here.
Services provided: Brand design, Art direction, Website design & development, Photography