The Sterling Heights Parks and Recreation Millage was on the ballot in November of 2016 because the community did not have a permanent, dedicated funding source to maintain and improve recreational amenities. The grassroots campaign committee, Say Yes to Sterling Heights, asked us to help raise awareness and persuade voters to vote yes for a brighter future!
First, we created a vibrant brand to symbolize fun and opportunity in the community. Next, we designed a user-friendly website where voters could learn more about the millage and ran targeted Facebook ads that clicked through to the site.
Lastly, we created three direct mail pieces to strategically inform absentee and poll voters of the many benefits that would be possible with the millage. We also incorporated vivid photos of actual residents enjoying the City’s offerings into all of our work. Our efforts brought the future of parks and recreation in Sterling Heights to life, and ultimately lead to the passage of the millage!
Services provided: Brand design, Art direction, Political mail, Print design, Website design