Peer Choice Award Winner – Direct Mail Excellence: Public Affairs
The Say Yes to MCC Committee came to us for help to renew Mott Community College’s operating millage, which was set to expire in 2017 and funded vital programs both in the classroom and the greater Genesee County region.
Our goal was to convey to voters Mott’s value as an important anchor institution and to make sure the millage passed with a resounding victory to revive hope. We did so through targeted digital advertising, a new campaign website, and a strong sub-brand featuring Mott’s trademark colors.
During the 2016 Primary Election, 62.96% of Genesee County voters voted to renew MCC’s millage, which exceeded the win margin of the College’s bond millage from 2013. Now MCC will have secure funding for years to come!
Services provided: Brand design, Political Mail, Print design, Website design