The Arts Council of Greater Lansing is the premier arts organization in the tri-counties that supports, strengthens, and promotes arts, culture, and creativity. Their work is unique, lively, and progressive – but their existing branding didn’t portray those attributes. They came to us to design a new visual identity to update the look of the organization and bring them into their second half century as an organization.
The rebranding process resulted in an engaging, bold new logo, brand materials, and the tagline ‘Create. Connect. Collaborate.’ to better represent the work they do. The logo is colorful, active, and it makes an impact – just like the Arts Council!
We created a comprehensive document of guidelines to ensure the branding is used properly and looks great for years to come.