for PA Lieutenant Governor
John Fetterman has never been your run-of-the-mill mayor. And it’s not just his 6’ 8” stature and tattooed arms that set him apart — he has an incredible track record of innovation and community development that brought opportunities and a slate of new businesses back to his little steel town of Braddock, Pennsylvania — just a few miles down the road from Pittsburgh. After 12 years as Mayor of Braddock, John was ready to give communities like his a bigger platform in Harrisburg, and asked us to manage the digital portion of his statewide campaign for Lieutenant Governor.
Using The Power of Personal Narrative to Protect DREAMers
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On Primary Day, we helped John win with close to 40% of the vote, making him the first candidate in Pennsylvania’s history to unseat an incumbent Lt. Governor.
He went on to win alongside incumbent Governor Tom Wolf in the General Election. In the end, John’s success came from his ability to put out a unique and compelling message to voters and our ability to harness that message into an effective, multi-platform digital program.