John Fetterman

for PA Lieutenant Governor

ABOUT

ABOUT

John Fetterman has never been your run-of-the-mill mayor. And it’s not just his 6’ 8” stature and tattooed arms that set him apart — he has an incredible track record of innovation and community development that brought opportunities and a slate of new businesses back to his little steel town of Braddock, Pennsylvania — just a few miles down the road from Pittsburgh. After 12 years as Mayor of Braddock, John was ready to give communities like his a bigger platform in Harrisburg, and asked us to manage the digital portion of his statewide campaign for Lieutenant Governor.

Using The  Power of Personal Narrative to Protect DREAMers

When John decided to run against an incumbent Democrat, he was ready to bring the voices of forgotten and marginalized communities to the forefront of his campaign.  With President Trump threatening to revoke the protected status of the children of undocumented immigrants — DREAMers — John needed to act quickly to show voters that he stood firmly with immigrants and DREAMers across the country. Because John’s campaign relied on grassroots donations, list building and effective engagement emails were critical to maintaining the health of his list. With elected officials and political candidates jockeying to push their messaging about DREAMers out into the digital landscape, we didn’t want to just serve our list another generic petition email. To break through, we needed to put together an effective petition email that set John’s message apart and moved supporters to take action.

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RESULTS

On Primary Day, we helped John win with close to 40% of the vote, making him the first candidate in Pennsylvania’s history to unseat an incumbent Lt. Governor.

He went on to win alongside incumbent Governor Tom Wolf in the General Election. In the end, John’s success came from his ability to put out a unique and compelling message to voters and our ability to harness that message into an effective, multi-platform digital program.

RESULTS

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