for U.S. Congress
Hayes won the primary with 62% of the vote and the general election with 56%.
In four priority areas, we achieved measurable results for now-Congresswoman Hayes:
- The video was one of the most viral of 2018, being picked up by NowThis and achieving 121,000 shares and 11 million views on Facebook.
- For fundraising, from the July 12th video launch to August 6th, we raised over $46,000 through Facebook donate ads and a total of $179,600 online, vaulting Jahana to a 3 to 1 money advantage over her Democratic Party-endorsed primary opponent.
- To win the primary, we created a 30-second cut of the viral video highlighting President Obama’s remarks to reach 200,000 primary voters. With the opponent’s party support, it was important to show validation from the most high-ranking Democrat in the party.
- To assure victory in the general, we targeted a tighter universe of voters displaying 1.5 million ad impressions an average of 27 times per person.