Our 2018 Pollie Wins
The Pollie Awards are the most prized and sought-after awards in the political communications and public affairs industries. The bipartisan honors are awarded to political advertisers and communicators who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. This year, we were thrilled to to walk away with both gold and bronze Pollies!
The work we did for Jon Hoadley’s Spring into Action fundraiser event took gold.
To ensure an impactful and enticing event, we designed a fresh brand to be used annually. We then translated this brand into a direct mail invitation complete with a return device for RSVPs and secure donations. To further attract attendees, we ran digital image and video ads on Facebook and Instagram targeting progressive donors and activists. Each ad clicked through to Jon’s donation page where people could purchase tickets, purchase sponsorships, or donate if they were unable to attend.
Our digital ads reached 15,700 different people, and each person saw the ads an average of 9 times: directly generating 1,359 clicks to Jon’s donation platform and event page on Facebook.
The fundraiser was a huge success. In total, Jon invested $5,000 promoting the event through the brand creation, print materials, and digital ads, and he ended up raising $50,000 in donations. That’s a 10 to 1 return on investment!
We were also awarded bronze in the public affairs category for the Working Heroes website.
The Working Hero website was created primarily to increase awareness about the EITC and to make sure that people who qualify for the tax credit are aware of its existence. This website emphasizes the effectiveness of the legislation and aims to protect and support it by spreading the message of the power of the EITC.
WorkingHero.org has increased awareness of the EITC and helped shape a narrative around its effectiveness. The site was launched in tandem with a large media buy and it has had more than 30,000 site visitors to date. The site has two audiences: people who qualify for the EITC, but may not know it, and activists who are looking for ways to reduce poverty nationwide.
This site is also available in four languages – English, Spanish, Chinese, and Vietnamese. Very few, and in some cases no, EITC resources exists in languages other than English. This was recognized as a barrier to entry for many Californians, and WorkingHero.org provides those necessary resources to many non-English speakers.
We are so proud of our hardworking team and their commitment to quality that allows our work to stand out!