What We Learned In 2017: Online Fundraising
Over the course of 2017, our team took on a lot of work, helped many clients get results, grew, experimented, and learned a lot. Now, we’re looking back and want to share what we’ve learned over the past year. Read on for our top online fundraising tips, trends, tools, and more from 2017!
Amy, Crafter of Strategic Communciation
The power of a personal narrative! Social media has made it easy for candidates to interact more widely with the public, and in return, people want to feel like they know the candidate personally. Facebook Live is proving very effective for breaking through since it’s direct-to-camera and a candidate can comment on issues in real-time. Candidates should feel free to share photos and anecdotes about their lives, not just policy positions. It’s humanizing, authentic, and keeps readers engaged with the message.
Mariel, Digital Associate
When engaging in issue advocacy using digital ads, don’t shy away from including statistics, facts, or numbers in your graphics. Some of my most successful ads this month have included a simple photo with a bolded number or stat. Coupled with context in the copy, numbers can really drill the takeaway message home and instill the sense of urgency needed for audiences to add their signature, subscribe to a list, or make a donation.
That’s what we’ve learned this year — now we want to know what you’ve been learning? What best practices, top tips, or current trends do you have to share?