Instagram Stories: What they are, how you can use them

 In Digital Marketing, Social Media
 You’ve probably already heard about (and maybe even used) Instagram’s new feature: Instagram Stories. We’re always excited to try new updates, platforms, and technologies, and see how we can use them strategically in our work.
Instagram’s new Stories feature is pretty genius. It’s a lot like Snapchat in that the photos and videos shared in your Instagram Story are ephemeral. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed.

How it works:

Instagram Stories appear in a bar at the top of your feed. When there’s something new to see, their profile photo will have a multicolored ring around it.

To view someone’s story, you can tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted over the course of the last 24 hours, in chronological order from oldest to newest.

Once you’re viewing a story, you can tap to go back and forward or swipe to jump to another person’s story. Unlike regular posts, there are no likes or public comments — but you can see who has viewed your story.

How to post a story:

Tap on the new “+” icon at the top left-hand corner of the screen, or by simply swiping right.

Once the camera is open, you can record a video by holding the white button down or pressing and releasing the white button quickly to take a picture.

The best part? You can add text and drawings to the video and/or photos in your story!

As mentioned before — once your story is posted you can see how many times each post in your story has been viewed and who has viewed it. When watching your own story, swipe up to check out this data and who’s seen each photo and video.

You can also choose to feature a particular part of your story by posting it on your profile so it will appear within the feed. To do this, tap the upload button.
What can I use the Stories feature for?
Here are some of my suggestions:
  1. Make your followers feel like they can go behind-the-scenes at an event or in the office.
  2. Feature content from your Instagram followers and online community.
  3. Recap a big campaign or event.
  4. Highlight moments in the photo or video using the new text or illustration features.

Want to see an example? Follow @changemediagroup on Instagram and check out our story!



Sara Cederberg is CMG’s Director of Digital Evangelism. Sara is passionate about helping candidates and organizations find their voice. She has extensive experience in digital communications, email and social media strategy, and advocacy for a variety of political candidates and nonprofits.

Recommended Posts
Contact Us

Want to get in touch? Shoot us a message and we'll get back to you, asap!

Not readable? Change text. captcha txt