In the ever-growing digital landscape of marketing and advertising, printed material has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this trend, branded marketing materials remain as relevant as ever in helping promote your company and generate leads. Research from Vistaprint.com shows that a whopping 52% of people said their impression of a company is more positive after receiving branded materials, and almost 50% said they use those materials every day. It is clear that branded materials can make a great impact on potential clients, so how do you integrate these into your marketing strategy?
It isn’t hard to see that business cards are still as important as ever. Business cards have been a staple in peer-to-peer marketing since the start of, well, business. A well-designed, well-made business card can seal the deal in a face-to-face pitch better than a later visit to a website or viewing a search ad. Business cards act as a reminder of an in-person interaction, and will keep your company in the forefront on their next related work project.
Envelopes, letterhead, postcards. Professionally designed and well-printed stationary is a sign of the quality of your business. The effort taken in mailing any promotional materials or simple letters with consistent branding adds value to your company’s image.
Something often overlooked than can really tie all of your materials together. Instead of presenting proposals and project materials in a stack of assorted papers, consider a branded folder to keep everything organized. Keeping your pitch materials together in a neat, branded folder can make the difference between your bid being on the top of the pile or the bottom of the trashcan.
Pens, notepads, flash drives, anything you can think of. Change Media Group has had great success and overwhelmingly positive feedback by giving out branded task and note pads to potential clients and influential connections. Something as simple as a daily task pad can help make a big sell when your potential client uses it day to day, and will keep your brand in their mind. Just remember to ask yourself: Will your client actually use this, and will they use it often?
Branded marketing materials are the extra touch that can add a lot of quality to your brand and help your company win clients. These simple pieces can often be forgotten in the sea of digital marketing, but that little extra can mean the difference between a potential lead trusting the legitimacy of your brand, or not.
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John Flynn is the Web Development and Production Artist of Change Media Group. He creates digital and print content for clients, bringing ideas and concepts to life from start to finish. John designs and constructs everything from small run direct mail to full campaigns and complete websites.