How We Helped: The Tri-County Office on Aging

 In Digital Marketing, Fundraising, Our Work

Last holiday season, the Tri-County Office on Aging sought our help to improve their year-end fundraising numbers and volunteer sign-ups for the Meals on Wheels program. The TCOA is a great local organization that takes care of seniors and persons with disabilities in our community.

We helped them achieve their goals through new tactics, including Facebook advertising, email solicitation, and a Giving Tuesday campaign. We chose these strategies to amplify the TCOA’s message over multiple platforms and encourage people.

We made Facebook ads to promote both giving and volunteering, and built targeted audiences to promote them most efficiently.

We also created a clean, compelling landing page where we could direct prospective donors and volunteers.

By implementing a combination of digital strategy, email communication, and Giving Tuesday incentive, the TCOA saw a big improvement in their year-end giving numbers and volunteer sign-ups.

Download our TCOA Case Study today for more information on how we helped this local organization achieve their goals. If you have any questions, or would like to work with us, feel free to email me at amanda@ I look forward to hearing from you!


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Amanda-Circle2 copyAmanda Stitt is the Chief Results Officer of Change Media Group, responsible for new client acquisition, managing accounts, and long-range planning. Amanda has a variety of experience leading non-profits and organizations in strategic positioning, fundraising, and growth. A graduate of Kalamazoo College, she possesses a variety of skills including digital strategy, strategic planning, outreach, and communications.

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