How to Use Adobe Video Tools

 In Digital Marketing, Top Tips, Uncategorized, Video

Adobe Creative Cloud
Adobe’s Creative Cloud is a subscription based service that offers a set of applications/software that can be used for graphic design, video editing, photography, web development, user experience design, prototyping, and portfolio creation. It also offers mobile applications and cloud services linked to your account. Before launching the Creative Cloud in 2013, Adobe used to offer individual licensing of its software called Creative Suite (CS5, CS6, …), but as more services are moving towards a subscription based model like Netflix, Spotify, Dollar Shave Club, and others, it made sense for Adobe to follow this trend. This helped the company to keep users updated with the latest version of their software rather than buying each upgrade individually.

Listed below are applications that handle video production.

Adobe Premiere Pro
This is primarily a video editing software. It allows you to cut video clips, merge them, adjust color, and refine audio. You can import your video footage, images, and other files to create a well-produced multimedia video project just by using Premiere Pro. It is a timeline based editing software, which makes the workflow more visual and easier to navigate. It offers additional advanced features such as multi-camera editing, graphics control, and pre-installed effects such as slide, zoom, push, and other basic effects. A timeline based approach for video editing works in a linear way horizontally. It is best used when you are making a video from multiple video clips, audio recordings, and forming your storyline in a linear fashion.

Adobe After Effects
This software is a motion graphics and digital visual effects application that allows you to use keying, tracking, and animation.
The most common uses of this software are to:

  • Animate text and logos
  • Design titles
  • Set objects or assets in motion
  • Use camera angles and lighting to create 3D visuals

This is a layered approach for video production, which is completely opposite to the linear timeline approach of Premiere Pro. Layers are stacked on top of each other forming a vertical stack rather than a horizontal timeline. It allows you to organize assets (video footage, audio, vectors, photos, etc.) based on the hierarchy of which layers stay on top — for example, a text layer on top of a rectangular shape layer. This software is best used when you have multiple assets at the same time on the screen( such titles and logos) and when each needs to be animated in or out differently using keyframes.

Adobe Media Encoder
Media Encoder does exactly what it sounds like. This media processing software encodes media in a different format. Using this software, you can export compositions from After Effects into a variety of formats, including .mp4, .mov, .mpeg, and h.265, which is the most commonly used video compression format. You can also convert an existing video file to a different format using this software.

The Dynamic Link between each of Adobe’s applications makes workflow seamless. You can use an After Effects composition in a Premiere Pro timeline, and every time you change something in the After Effects composition, it automatically updates in the Premier Pro timeline. The cloud services from Adobe also allow you to work on your files from any computer that has the Adobe Creative Cloud applications downloaded by simply logging in.

These are just a few perks of using Adobe’s applications for creative services. How has your experience been using Adobe’s video editing products or other applications? Leave a comment, we’d love to chat more!

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