Pinterest for Business Part 1: Getting Started

 In Social Media

Pinterest is one of the fastest growing social networks, and we’ve been getting a lot of questions about the site from clients. The site allows users to save and curate ‘boards’ of images that link back to content from other sites. At Change Media Group, many members of our team are on Pinterest, and enjoy looking at travel destinations, finding drink recipes, checking out fashion trends, and discovering work inspiration.

As a new mom, I use Pinterest to find inspiration for my baby’s room, food recipes, baby games, and more. And I am constantly pinning new ideas for digital engagement and strategy.

In addition to being a great site for recreation, Pinterest is emerging as an important platform for spreading content and generating sales leads. While networks such as Facebook and Twitter are still important for business, Pinterest is becoming a big part of the landscape. What makes it a top choice for businesses?

  • Pinterest is ultra-viral: 80% of pins get re-shared
  • It is dominated by higher income women, who often make purchasing decisions for themselves or family
  • Pinterest users are twice as likely to purchase as Facebook users
  • 70% of Pinterest users say content on the site influences their purchasing decisions


  1. Add a ‘pin it’ button to your website. Whether you’re selling a product, or providing tutorials, adding a  ‘pin it’ button will remind visitors to save, and share, your content. Pinterest has an application to help you build your own button to fit in with the layout of your site! By inserting the code into your site, you will add a small Pinterest logo to the left corner of each image, giving readers an easy way to share content.
  2. Find out how users are already interacting with your content on Pinterest. Visit to see the content that has been shared from your website. If you see an error message, Pinterest doesn’t currently have any of your content.
  3. Create an account for your business. Go to to set up your page. Pinterest will walk you through the process. Be sure to choose a username and description that draw attention and clearly define your business.
  4. Create a board. Click your username in the upper right corner corner to visit your page. All of the content you share will be available here. Start by clicking the ‘Create a board’ button. Decide what category of content you’d like to share on this board, name it, and then categorize it.
  5. Start pinning! To share content from another user, simply click the ‘pin’ button in the upper left corner of an image. You can search for relevant content using the search bar at the top of the page. You can also download a ‘pin it’ button for your browser, or use a ‘pin it’ button that has been embedded into a site as we described in step one.

That’s all you need to know to get your business started on Pinterest! In our next installments of the Pinterest for Business series we’ll explore how to create unique content to boost user engagement and getting the most out of Pinterest analytics and advertising.

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