A cohesive brand image in one simple step

 In Design, Digital Marketing

If you only do one thing to benefit the identity of your brand, this should be it: create a style guide.

It tells you what to do or what not to do – whether you are ordering stationery, sending a newsletter, or creating a new marketing piece. It acts as your company’s style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand.

Depending on the size of your organization, a style guide may include any or all of these uniformity standards:

    • Logos
      • What are the appropriate (or inappropriate) logo uses on websites, publications, and other documents?
      • What will the logo look like on a white background? What will the logo look like on a colored or photo background?
      • What is the minimum size of your logo? How much white space should be left around the logo?
    • Colors
      • Primary and secondary brand colors? What are the CMYK, RGB, and hexadecimal values for each color?
    • Fonts
      • What is your header and body font? What are the sizes for each?
      • Are there specific character styles for your text? Bold, all caps, italicized, etc?
    • Iconography
      • Do you use specific icons for social platforms or services?
  • Additional imagery
    • Do you have a specific photography style, patterns, tone of voice, or tag lines?

This may seem a little detailed and excessive, and maybe all of this information isn’t necessary for your brand, but it’s important to consider these things outright to maintain a streamlined brand.

Here at CMG, we use a fairly simple style guide to house our style info and native logo files >>

If you don’t have a style guide, consider putting one together! You’re likely already adhering to some kind of brand standards, and defining them will help you become more intentional with those choices, ultimately creating a more uniform and professional brand.

Want some help getting started? Head over to our services page or get in touch with us!

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