A cohesive brand image in one simple step
If you only do one thing to benefit the identity of your brand, this should be it: create a style guide.
It tells you what to do or what not to do – whether you are ordering stationery, sending a newsletter, or creating a new marketing piece. It acts as your company’s style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand.
Depending on the size of your organization, a style guide may include any or all of these uniformity standards:
- What are the appropriate (or inappropriate) logo uses on websites, publications, and other documents?
- What will the logo look like on a white background? What will the logo look like on a colored or photo background?
- What is the minimum size of your logo? How much white space should be left around the logo?
- Primary and secondary brand colors? What are the CMYK, RGB, and hexadecimal values for each color?
- What is your header and body font? What are the sizes for each?
- Are there specific character styles for your text? Bold, all caps, italicized, etc?
- Do you use specific icons for social platforms or services?
- Additional imagery
- Do you have a specific photography style, patterns, tone of voice, or tag lines?
This may seem a little detailed and excessive, and maybe all of this information isn’t necessary for your brand, but it’s important to consider these things outright to maintain a streamlined brand.
Here at CMG, we use a fairly simple style guide to house our style info and native logo files >>
If you don’t have a style guide, consider putting one together! You’re likely already adhering to some kind of brand standards, and defining them will help you become more intentional with those choices, ultimately creating a more uniform and professional brand.
Want some help getting started? Head over to our services page or get in touch with us!