Change Maker Diaries: Evelyn Maidlow
Today’s Change Maker Diary features one of our newest Change Makers and our resident Fixer, Evelyn Maidlow! Read on to learn more about her day-to-day life at CMG, her job, and what she’s most proud of so far:
What is the first thing you did when you woke up this morning?
I woke up earlier than expected this morning, so I got online and started reading emails, which I typically don’t like to do.
On your phone?
Yes, on my phone. I felt very much like a power broker reading emails at 6:30 in the morning. I got caught up on some newsletters that I’m subscribed to.
What are your favorite newsletters subscriptions?
I always read the Broadsheet, which is about women generally. Female thought leaders, women in the corporate world doing great things, and then a little bit about women in politics. I read the Daily Kos Elections newsletter as well which gives a recap of federal elections and some special local elections. And The Skimm which I know people love to hate.
I love The Skimm!
Me too! It’s just like a really good presser for the day. And then New York Times has an opinion newsletter…
That’s a lot of reading in the morning!
It really is but it sets the tone for the day for me. I don’t always get to every single one, but I try to when I can.
Well that’s cool! I love it. What’s one thing you never leave home without?
I stopped carrying a purse because I feel like it’s part of the patriarchy.
I can get on board with that.
I was tired of carrying so much junk around with me. Now I carry a change purse, with my credit cards and a little bit of cash, and for some reason stamps that I never use; car keys and my cell phone, of course.
I like that purse philosophy, maybe I should ditch mine. What is one of your favorite projects that you’ve worked on during your time here so far, and why is it your favorite?
I’m really enjoying creating content for a candidate who’s running for AG. Not only do I really believe in his viability as a candidate, I think he would do great things as AG, so it’s all the more exciting to be working for someone that I believe in so acutely. It’s also a change of pace because, as the state’s attorney and top law enforcement officer, the tone and style of the content has to be a little bit different. And he looks at issues through a legal lens, not through a political lens. So he wants to make sure that issues in the news are being discussed in a way of “Is this legal or not?” It’s been really edifying for me to go through and think about changing the style of my writing.
Describe one challenge of the day or of the week.
I’m very much someone who lives through gcal– I have multiple calendars, I keep things scheduled on my phone, I like to be organized and plan my workday. Campaigns do not work like that. They progress very organically and, of course, they can have fire drills at any time, day or night. Sometimes it’s tough when I’ve set aside an hour to work on a certain project for a client and then all of a sudden another project has an emergency and we need all hands on deck. It can be hard to disengage from your first project and jump into working on the second one. But that’s also part of what makes this work exhilarating.
What is one success of the day or of the week?
I’m really happy with how things worked out on a recent advertising project. It came together really quickly–the client had a budget she wanted to put forward for digital advertising and we wanted to turn things around as soon as possible. By working with the creative team and working with the client extensively, we were able to create ads that the client loves and have them running within a matter of days, in a way that I think could actually be really impactful for her election. That was definitely a proud moment!
Nice! What is your favorite part of your day?
I love my commute. I take the scenic route, not the highway. I’m very big on podcasts, so it’s nice to have an uninterrupted half hour where I can enjoy a podcast, and some nature, and have a nice easy drive in the morning to work.
What is your favorite part of your position and working here at CMG?
For my role specifically, I love the diversity in my day-to-day. Even though it can be tough to wear many hats and switch between projects, it’s a lot of fun to do write fundraising emails, write social content, review creative, and work with clients. No two days are the same. More broadly, I like how no one here really has an ego about diving in and helping one another. It seems like we’re all driven by a common mission. People are willing to answer questions and admit when they don’t know something, and we all learn together really well, which is exciting. It makes it a really fun workplace to work in.