While cookie-based targeting is about devices, Device ID Targeting is about people. If a user visits your website, and the site has implemented the appropriate retargeting code, platforms like Facebook and Twitter can identify that user’s ID. That ad could be served on a phone or tablet as long as the user is logged in to the same account across all their devices.

What is a Device ID?

According to TechTarget, a Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are different than hardware serial numbers.

How does it work?

With the use of device IDs and our partner’s data onboarding platforms, we can revolutionize your cross-platform marketing efforts to deliver better voter experiences and harness loyalty. You provide us with your file or you upload your supporter data files via a self-service interface or SFTP (Secure File Transfer Protocol). We then encrypt your supporter data files and connect your data to all digital platforms in a privacy-protected manner. Then, we match your supported data to device and digital IDs used by our partners.

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