MAKE CHANGE WITH CHANGE CAMPAIGNS
We use powerful political data and cutting-edge voter targeting technologies to help progressive campaigns and groups hit the right audience of targeted voters with impactful digital ads across multiple devices.
Our approach helps campaigns reach the right audience while spending money wisely, and gives them a better chance to win.
At Change Media Group, we are committed to changing the world in ways big and small by giving campaigns, causes, and advocacy groups a better chance at winning and making change.
WHY DIGITAL WITH CMG?
To help you win.
The world is changing, and so are campaigns. Campaigns that don’t catch up will lose. What do Barack Obama, Elizabeth Warren, Tammy Baldwin in 2012, Bill DeBlasio in 2013, and Justin Trudeau in 2015 all have in common? While they weren’t our clients, they did all invest heavily in digital — and they all won.
Successful campaigns invest in digital because it is highly targeted, and because more and more Americans are spending time across the digital landscape.
WHAT DO WE MEAN BY DIGITAL?
It’s a reasonable question — let us explain. By “digital,” we mean advertising in spaces where registered voters spend their time online, including:
Reaching people across these digital sites and platforms is possible with display or banner ads, social media ads, mobile app ads, and pre-roll video ads.
DIGITAL: IT’S WHERE VOTERS ARE SPENDING THEIR TIME
This is where Americans are increasingly spending their time and where advertisers of all stripes are spending their money.
As both time spent on digital and consumption of media on digital increase, other media continue to suffer declines — severe declines in some cases.
DIGITAL MEDIA CONSUMPTION IS GROWING,
EVERYTHING ELSE IS SHRINKING
US CONSUMER MEDIA CONSUMPTION SHARE
Source: eMarketer, http://goo.gl/DZimiW
Does this mean your union, advocacy group, or campaign shouldn’t spend on TV? Absolutely not. But it does mean that investing in digital and getting the right mix of media spending is critical.
CHANGE CAMPAIGNS’ UNPARALLELED CUSTOM AUDIENCE TARGETING
Direct mail is still an essential part of political campaigns, big and small. At Change Media Group, we like to say that our digital tools, technologies, and expertise help you take your direct mail universe online — and it’s true!
Digital combined with sophisticated data and analytics work can allow you to target nearly any universe or segment, such as:
Likely voting Independents
Pro-choice persuadable voters
Young likely voters who don’t watch TV
Voters likely persuaded by gun safety messages
Past progress political donors
Likely union members
The possibilities go on and on, but the important idea is that digital allows campaigns to save money by targeting their spending to the right audience. It makes persuasion and turnout work more effective by hitting the right people with the right message (i.e. talking to pro-choice independent women about choice).
HOW DO WE DO IT?
It isn’t easy, but it is effective.
Since we started in 2012, we have developed our own proprietary processes and have combined these with some of the smartest partners in the business to bring a truly unique set of targeting options to our clients.
We use four methods to help find and target your audience online. Cookie-based targeting, dynamic IP address targeting, Facebook custom audience targeting, and mobile device I.D. targeting. When used together, these four methods help us reach 65% to 90% of your target audience, universe, or segment. Many firms just use one or two, matching only about 40% of your intended list.
If you are not using the most sophisticated targeting methods, your campaign could get left behind. That’s where we come in. We take care of the complex backend details so that your message hits the right audience again and again.
USE DATA AND TECHNOLOGY IN A SMART WAY TO ELIMINATE WASTE
If your target audience is only 20% of the population, a targeted digital campaign ensures you don’t waste money to reach the other 80% who don’t need to see your ad.
Save time. Save money. Give your campaign a better chance to win.
TARGETED DIGITAL COULD MAKE THE DIFFERENCE
Don’t wake up the day after the election thinking about what else you could have done. By adding digital to your plan, you’ll spend money in a smart, strategically targeted way that will give your team a better chance to win.
Get in touch today so we can help you run a campaign to:
TARGET YOUR CUSTOM AUDIENCE OR SEGMENTS
You can reach the right audience across devices while they are watching videos online, reading the news, or scrolling through Facebook or Instagram.
REACH ALL ONLINE REGISTERED VOTERS
We provide unparalleled reach. When targeting your custom audience, we start by making sure clients have access to all 140 million registered American voters (only 85% of 160+ million registered voters are online).
REDUCE WASTE AND FRAUD
Not only does our three-pronged approach to targeting online ads help clients hit a more targeted audience, it helps reduce waste and fraud. Fraudulent traffic continues to be an issue for cookie-only methods, but we mitigate this issue by using trusted cookie-targeted ad exchanges and buying platforms from trusted vendors like Google and AppNexus. We also diversify our approach by adding dynamic IP targeting and Facebook custom matching or partner custom audience targeting.
IS CMG RIGHT FOR YOU? THESE FOLKS THINK SO.
Advisor, Ted Kennedy, Jr. for CT State Senate
“Change Media Group was a skilled and helpful partner in Sen. Kennedy’s re-election campaign. They worked with us to create a digital advertising campaign that echoed our voter communication and outreach on the ground. They provided excellent support to our team and their work was exceptional.”
“Working with Change Media Group in 2014 meant we were able to take our Michigan member communications campaign to a new level with dynamic creative and innovative materials to connect with our members and win for candidates like Senator Gary Peters.”
League of Conservation Voters
“When it came to using digital to win on our issues, we called CMG because they know how to find the right audience and help us connect with people who support our agenda to drive action. Our program with CMG became a model digital program for other states to follow.”
FULL SERVICE OFFERINGS
We’d love to be your digital partners! Whether you just need help targeting the right voter audience or you need help managing your digital communications end to end, we are ready to partner with you!
Targeting & Data Services:
- Custom List Matching
- Data Onboarding
- Proprietary List Targeting
- Custom Audience Distribution
- Match Report Creation
- Data Appending
- Modeling Acquisition
- Data Visualization
- Targeting Strategy
- Pre-Roll Video Advertising
- Social Media Advertising
- Search Advertising
- Display Advertising
- Email List Building
- Digital Strategy & Messaging
- Cross Channel Digital Media Buying
- Ad Testing and Research
- Targeting & Data Services
Design & Creative Services:
- Brand Identity Design
- Video Production
- Website Design & Development
- Landing Page Design
- Print Design
- Mail Design and Production
- Infographic Design
- UX/UI Design
Bringing together smart data and analytics, cutting edge technology, and unmatched creative could provide the margin of victory you need. We are ready to help you change the world. Call us at (517) 258-1947 for a free 15-minute digital strategy session, or click below to get started today.
US CONSUMER MEDIA CONSUMPTION SHARE