Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable television plans have become less popular, you’ve likely been consuming OTT media without even knowing its industry name. These platforms include Hulu and Comcast OnDemand. OTT platforms that you…
John Fetterman has never been your run-of-the-mill mayor. And it’s not just his 6’ 8” stature and tattooed arms that set him apart — he has an incredible track record of innovation and community development that brought opportunities and a slate of new businesses back to his little steel town of Braddock, Pennsylvania — just a…
This Valentine’s Day, we’re talking about how to find the perfect match — well, match rate, that is. We know it’s a little corny, but bear with us — you’ll learn something, and maybe our data team will be the perfect match for your next project! What is a match rate? A match rate is,…
1) Identify the Target Audience. Whenever we start on a digital communication project—whether we’re working with an organization’s online fundraising push, a business’s campaign to sell its services, or a candidate who wants to increase name recognition among voters—we always need to decide who we want to target and how to do that best. There…
You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy and technology companies use to manage and analyze key insights from consumer relationships—such as data, interactions and customer lifecycle. Customer relationship management…
Many tend to see marketing as an imprecise science, where marketers try some tactic — a newspaper ad, a billboard, etc. — and see if the associated product sales go up accordingly. But though we do like to run tests and try new things, there are actually very precise, data-driven ways to measure your return…
List building is the process of accumulating subscribers for mailing lists and is a helpful, necessary practice for all modern businesses to utilize. This technique is beneficial for all entities – whether you are managing a small business, nonprofit, political campaign or anything in between. List building helps you stay in contact with current clients,…
If it seems like everyone around you is compulsively checking social media notifications or email, you’re right. Whether it’s on our phones, laptops, or tablets – we are constantly connected. A recent study by a programmatic digital vendor found that nearly 71% of Millennials use some form of social media at an average rate of…
Google Analytics houses a lot of information, and it can be difficult – and often intimidating! – to try to sort through all that data and find what’s useful for you. We understand the difficulty of navigating Analytics, but we also strongly endorse the use of it to understand your audience, analyze your content, and…
Google Analytics can be a great tool for tracking successes and challenges of your website. And while there’s a definite learning curve to using the tool (don’t get discouraged if you get lost a few times finding your way around!), it’s well worth the incredibly helpful information you can learn about your website. The…