What is OTT?

Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable television plans have become less popular, you’ve likely been consuming OTT media without even knowing its industry name. These platforms include Hulu and Comcast OnDemand. OTT platforms that you…

What is a CRM? [+ a breakdown of our top tools]

You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy and technology companies use to manage and analyze key insights from consumer relationships—such as data, interactions and customer lifecycle. Customer relationship management…

How Campaigns are Using Digital & Data to Drive Results

If it seems like everyone around you is compulsively checking social media notifications or email, you’re right. Whether it’s on our phones, laptops, or tablets – we are constantly connected. A recent study by a programmatic digital vendor found that nearly 71% of Millennials use some form of social media at an average rate of…