Data & Analytics

Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable [...]

John Fetterman has never been your run-of-the-mill mayor. And it’s not just his 6’ 8” stature and tattooed arms that set him apart — he has an incredible track record of innovation and [...]

This Valentine’s Day, we’re talking about how to find the perfect match — well, match rate, that is. We know it’s a little corny, but bear with us — you’ll learn something, and maybe [...]

1) Identify the Target Audience. Whenever we start on a digital communication project—whether we’re working with an organization’s online fundraising push, a business’s campaign to sell its [...]

You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy [...]

Many tend to see marketing as an imprecise science, where marketers try some tactic — a newspaper ad, a billboard, etc. — and see if the associated product sales go up accordingly. But though we [...]

List building is the process of accumulating subscribers for mailing lists and is a helpful, necessary practice for all modern businesses to utilize. This technique is beneficial for all entities [...]

If it seems like everyone around you is compulsively checking social media notifications or email, you’re right. Whether it’s on our phones, laptops, or tablets – we are constantly connected. A [...]

Google Analytics houses a lot of information, and it can be difficult – and often intimidating! – to try to sort through all that data and find what’s useful for you. We understand [...]

Google Analytics can be a great tool for tracking successes and challenges of your website. And while there’s a definite learning curve to using the tool (don’t get discouraged if you get lost a [...]