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Harnessing the power of data & design to drive results, make an impact, and win. Harnessing the power of data & design to drive results, make an impact, and win.
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Business

Home » Business
 What is OTT?
By The CMG Team
In Business, Data & Analytics, Digital Marketing, Marketing Automation
Posted July 15, 2019

What is OTT?

Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable [...]

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 How We Helped: Dr. Rob Davidson For Congress
By Mariel Brown-Fallon
In Business, Digital Marketing, Fundraising, Our Work, Political Campaigns, Uncategorized, Web
Posted December 21, 2018

How We Helped: Dr. Rob Davidson For Congress

In the months leading up to the 2018 midterm elections, we knew that healthcare would be a top issue for many voters. So when ER physician Dr. Rob Davidson launched his campaign for Congress [...]

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 Our Top 4 Tips for Effective Digital Fundraising
By The CMG Team
In Business, Digital Marketing, Fundraising, Top Tips
Posted June 13, 2018

Our Top 4 Tips for Effective Digital Fundraising

There’s no formal rulebook for success in digital fundraising (just lots and lots of testing, learning, and tweaking), but we’ve picked up a few tips that have been working well for our clients. [...]

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 Things to Consider before a Rebrand Project
By Carly Fox
In Business, Design
Posted May 24, 2017

Things to Consider before a Rebrand Project

So, you’ve established that you’re in need of a new brand identity–which is, of course, not only a highly visual choice, but also a conceptual one. You’ve just made some important [...]

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 What is a CRM? [+ a breakdown of our top tools]
By The CMG Team
In Business, Data & Analytics, Digital Marketing, Top Tips
Posted December 13, 2016

What is a CRM? [+ a breakdown of our top tools]

You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy [...]

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 5 Things to Expect When You Contact Us
By Amy Libka
In Business, Change Culture
Posted August 15, 2016

5 Things to Expect When You Contact Us

Deciding to get in touch with any agency can be a difficult journey, especially when there are so many unknowns in the process. We want to cut down on those unknowns for anyone considering our [...]

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 Metrics to Watch: Conversion Rate
By Amy Libka
In Business
Posted April 11, 2016

Metrics to Watch: Conversion Rate

WHAT IS IT? Conversion rate is the percentage of users who go on to complete your desired end goal – for example, a sale. So, if your desired action is to sell a pair of shoes, your [...]

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 The Importance of Branded Marketing Materials
By The CMG Team
In Business, Design
Posted April 8, 2016

The Importance of Branded Marketing Materials

In the ever-growing digital landscape of marketing and advertising, printed material has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this [...]

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 Brand & Website Reveal: Farough & Associates
By Kalli Barrone
In Business, Design, Our Work
Posted December 4, 2015

Brand & Website Reveal: Farough & Associates

Over the past few months, our design team has been working with our friends at Farough & Associates to create a brand image and website for their business. They’ve got a highly talented [...]

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