What is OTT?

Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable television plans have become less popular, you’ve likely been consuming OTT media without even knowing its industry name. These platforms include Hulu and Comcast OnDemand. OTT platforms that you…

How We Helped: Dr. Rob Davidson For Congress

In the months leading up to the 2018 midterm elections, we knew that healthcare would be a top issue for many voters. So when ER physician Dr. Rob Davidson launched his campaign for Congress laser-focused on the issue of expanding affordable healthcare, we knew his strong message and unique perspective had the potential to swing…

What is a CRM? [+ a breakdown of our top tools]

You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy and technology companies use to manage and analyze key insights from consumer relationships—such as data, interactions and customer lifecycle. Customer relationship management…