Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable [...]
In the months leading up to the 2018 midterm elections, we knew that healthcare would be a top issue for many voters. So when ER physician Dr. Rob Davidson launched his campaign for Congress [...]
There’s no formal rulebook for success in digital fundraising (just lots and lots of testing, learning, and tweaking), but we’ve picked up a few tips that have been working well for our clients. [...]
So, you’ve established that you’re in need of a new brand identity–which is, of course, not only a highly visual choice, but also a conceptual one. You’ve just made some important [...]
You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy [...]
Deciding to get in touch with any agency can be a difficult journey, especially when there are so many unknowns in the process. We want to cut down on those unknowns for anyone considering our [...]
WHAT IS IT? Conversion rate is the percentage of users who go on to complete your desired end goal – for example, a sale. So, if your desired action is to sell a pair of shoes, your [...]
In the ever-growing digital landscape of marketing and advertising, printed material has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this [...]
Over the past few months, our design team has been working with our friends at Farough & Associates to create a brand image and website for their business. They’ve got a highly talented [...]