Over-the-top (OTT) media refers to internet-streamed video pushed onto television screens via a WiFi connection. As video streaming services have grown in popularity and traditional cable television plans have become less popular, you’ve likely been consuming OTT media without even knowing its industry name. These platforms include Hulu and Comcast OnDemand. OTT platforms that you…
In the months leading up to the 2018 midterm elections, we knew that healthcare would be a top issue for many voters. So when ER physician Dr. Rob Davidson launched his campaign for Congress laser-focused on the issue of expanding affordable healthcare, we knew his strong message and unique perspective had the potential to swing…
There’s no formal rulebook for success in digital fundraising (just lots and lots of testing, learning, and tweaking), but we’ve picked up a few tips that have been working well for our clients. Read on for our top tips for raising money online! Testing 1, 2, 3 Every fundraising program has its own personality, so…
So, you’ve established that you’re in need of a new brand identity–which is, of course, not only a highly visual choice, but also a conceptual one. You’ve just made some important decisions, and building a brand is a large undertaking–so congratulations! We’re glad you recognized that there are a lot of resources out there, and…
You may have heard the acronym “CRM” used in business settings (or even here on our blog) — but what exactly is it? CRM stands for customer relationship management, which encompasses the strategy and technology companies use to manage and analyze key insights from consumer relationships—such as data, interactions and customer lifecycle. Customer relationship management…
Deciding to get in touch with any agency can be a difficult journey, especially when there are so many unknowns in the process. We want to cut down on those unknowns for anyone considering our services by giving you the most information possible about ourselves and our process. So, in order to be as transparent…
WHAT IS IT? Conversion rate is the percentage of users who go on to complete your desired end goal – for example, a sale. So, if your desired action is to sell a pair of shoes, your conversion rate would be the percentage of website visitors that went on to make a purchase. WHY IS…
In the ever-growing digital landscape of marketing and advertising, printed material has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this trend, branded marketing materials remain as relevant as ever in helping promote your company and generate leads. Research from Vistaprint.com shows that a whopping…
Over the past few months, our design team has been working with our friends at Farough & Associates to create a brand image and website for their business. They’ve got a highly talented team who specialize in strategic communications, strategy, and public relations. They bring a wealth of experience and expertise to the table, and…