The 5 Best Tools to Make Social Graphics (for the Non-Designer)

When you are a smaller business or organization, every member of the team ends up wearing a lot of different hats. Our team members all have a lot of experience as jacks-of-all-trades to make sure everything that needs to happen happens on time. In this type of environment, creating social media graphics is a job that often falls on non-designers. If this sounds like your workplace, fear not -- there are a lot of great online tools that can help you create stellar graphics for free!   1) Canva   Canva has got to be one of my favorite free online tools. It comes equipped with templates to make sizing your social graphics easy, and has tons of icons, photos, and other design...

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Change Maker Diaries: Abhishek Mutha

We’re excited to highlight another talented team member in another chapter of our Change Maker Diaries! Today’s post features Abhishek Mutha, our Multimedia Advertising Specialist.   So, what’s the first thing you did when you woke up this morning?   I usually check my phone when I wake up in the morning — I think everyone does that. It’s not a good habit to have, but it’s nice to look at things in the morning — like news, or anything that’s going on. So I usually wake up like half an hour early so I can spend some time on my phone.   What do you look at on your phone?   It depends. A lot of times, Facebook and Instagram, mostly. And sometimes CNN and things like...

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5 Types of Content to Try for More Social Engagement

With so many brands, organizations, and campaigns vying for your audience’s attention online, it’s difficult to yield engagement on digital and social, no matter what your content is. However, switching up the type of content you post can affect your engagement in a big way (without having to pay!). Keep reading to learn about our top 5 types of content to try for more social engagement — and why they work.   1) Video   We've talked about video plenty of times before, but it remains true: video content consistently performs well across platforms, and is a great way to cultivate more engagement online. This is true for a number of reasons. First of all, videos are just more eye-catching than images or text...

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Friday Favorites: Online Learning Tools

For today's Friday Favorites post, we’re talking about our favorite digital tools for learning — for school, work, hobbies, and more. Read on for some great ideas on how to learn new skills online!     Amy, Crafter of Strategic Communication    One that I thought of was a basic HTML & CSS course on Codecademy a couple years ago. I don’t really remember much of it, but it was good to get an understanding of how things work and it helped me with blog posts and stuff. The other one was getting the Google Search certification, which was really helpful — even though not all of it is super relevant to what we do, I definitely got a lot of good ideas out of it....

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5 Common Website Mistakes you Might be Making

Today, with the advent of easy-to-use template sites like Squarespace, and Wordpress, among others, it’s becoming increasingly easy for anyone to make their own website. There are a lot of resources out there if you’re just starting out, but if you’re not an expert, you may not be aware of some of the rules of thumb or able to avoid a web design faux pas. If you’re designing your own site, we’d like to offer our expertise as well about common web oversights to avoid:   1) Lack of responsiveness.   Make sure your website looks great on all devices. Even if you think it’s responsive, unexpected issues can still come up, especially across different devices and browsers. Make sure to check it on...

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