Friday Favorites: Our Favorite TV Shows

For today's Friday Favorites post, we’re talking about our favorite TV shows. Read on for some great suggestions on shows to watch (or binge)!     Erin, Communications Associate My favorite TV shows right now are Grace and Frankie, The Mindy Project, Girls, and Big Little Lies (which is more of a mini series than a TV show). I clearly enjoy female-centric shows, and I admire the women that star in the them. My favorite type of show tends to be those with a multi-layered plot that follows several characters and that makes you laugh while also touching on serious topics that matter to women. However, my all-time favorite show is definitely Gilmore Girls, because I self-identify as Rory Gilmore due to our shared passion for...

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Our Top 6 Marketing Trends of 2017

Recently, our Chief Results Officer, Amanda, had the opportunity to speak to Lansing Chamber of Commerce members about the top marketing trends for 2017, as part of their partnership with the Lansing Small Business Development Center.   We found that thinking through these trends was really helpful for us, so we wanted to share it with our online audience, too! Check out our top 6 marketing trends below:       In case you missed one, here are the 6 trends again:   1.) Be authentic and show your values. 2.) Live video has exploded. 3.) Data onboarding. 4.) Personalize your marketing. 5.) Build out more multichannel content. 6.) Marketing Automation.   The bottom line: Digital matters more than ever. 70% of people seek out opinions before making purchasing decisions; 57% of people seek...

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How we helped: Michigan Education Association

The Michigan Education Association came to us with a clear objective: they needed a new website that would better appeal to prospective members, increase engagement among current members, and put their important work front and center. To that end, we embarked on a highly collaborative process — working closely with MEA staff at every step of the way to build a WordPress site that would meet their complex needs as a membership organization, while improving on existing website needs. The end result? Beyond a brand new spankin’ design, the MEA now has the tools they need to take control of their website, rather than having to outsource development and design changes — and we couldn’t possibly be more proud to have been...

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From the Interns: Advice on School, Internships, & Balancing It All

    [caption id="attachment_23413" align="alignleft" width="300"] Carly Fox, Visual Composer[/caption] From Carly:     Get as much experience as you can! In the creative industry, most entry-level full-time jobs still require you to have a few years of experience, even if you’re just coming out of school. So that probably means multiple internships while you’re a student, if possible. Don’t underestimate the power of experiential learning, and soak up as much as you can both in and outside of the classroom.   If you are able to, go on study abroad while you still have the time before you’re settled down or committed to a full-time job (it doesn’t hurt that it looks good on your resume too, of course).   Find balance, whatever that means for you. Don’t waste energy...

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How We Helped The Committee To Protect Medicare & the ACA Mobilize Citizens Online

We have been working with the Committee to Protect Medicare & The ACA to build their online presence, inform Americans about current issues, and drive actions both online and offline. Our team has been motivated to enact change in our community and nationwide, and we’re proud of the online and offline advocacy we helped to generate through our work on digital.       This small group has grown quickly, and was able to make a clear, measurable impact on the ACA repeal process. The Committee, along with individuals and other large groups, helped drive thousands of people to town halls and generated thousands of actions leading up to the vote — before the vote was pulled, effectively killing the legislation.   Together with the Committee to...

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