3 Social Media Graphic Mistakes You May Be Making
It’s now become common knowledge that social media posts with images get a lot more attention than those with just text — and they look a lot nicer, too. While social graphics are often quick and easy, they do require some thought and design talent to get engagement and increase your brand’s legitimacy on social media.
Whether for a brand, campaign, or organization, social media presence matters a lot more now than it used to just a few years ago in terms of brand legitimacy, and the visuals you use on your Pages and accounts can make or break your online reputation. However, if you’re not a professional designer, or if you have a larger team managing your social pages, it can be easy to slip up and look unprofessional. Read on for some common social media image mistakes you might be making — and tips on how to avoid them!
1) Using too much text
If you plan to boost any posts or run ads on Facebook — or Instagram, which is owned by Facebook — make sure to adhere to Facebook’s text-on-image rules. The basic rule is that promoted images can’t be more than 20% text — and if they are, Facebook can actually slow your ad delivery, lower performance, or even shut down your ad. That’s not what you want when you’re paying for people to see your content!
If you’re worried about having too much text in your images, check out Facebook’s own tool to make sure you’re under 20% before you post!
2) Straying too far from brand standards
Since social graphics are quick and small, and usually not a part of your actual website or branded materials, it’s easy to overlook them as representations of your brand. But people will notice if your social images aren’t cohesive; for example, if your main colors don’t match, or if you use too many different fonts in your images. Make sure that you — and anyone working on your social posts — have a style guide with brand colors and fonts to work from. And if you have multiple people creating social graphics, having one person approve and post for your team isn’t a bad idea either.
We have multiple team members who work on our social media and blog graphics, but we always work off of our branding guide with our signature colors, fonts, and logo variations, to make sure everything we post is cohesive and on brand.
3) Getting stuck in a rut
Most of the best practices we use and share are based on our own work and testing — and it’s always a good idea to look at prior research when creating new content. However, every brand and audience is different, so what works for one might not work for another. You never know what exactly will work for you, so make sure to test different types of creative and optimize for what performs best.
Wondering what you should test first? We’ve run quite a few different tests on our own content over the past few years — large and small — and here are a few of the things we’ve tried:
- Gifs vs. static design
- Photos vs. flat design
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Amy Libka is CMG’s Crafter of Strategic Communication. Amy combines strategy and creativity to help clients communicate as effectively as possible. She is passionate about clear, effective communication, and enjoys crafting messages that help individuals and groups achieve their goals. She specializes in creating content and managing digital advertising campaigns for a diverse group of clients.