Brand-New Developments in Social Media: What You Need to Know This Week
Top Line Lessons:
- Twitter recently began serving autoplay video to its users.
- Pinterest revamped its search to allow users to find brands more easily.
- Facebook’s new Author Tag feature will allow engaged readers to instantly follow authors from an article preview.
- The Moments app from Facebook allows users to privately and instantly share photos.
Twitter recently began serving autoplay video to its users, a change that is expected to aid businesses and please users.
- Twitter will adjust from charging advertisers per click to charging for videos that are in play for at least three seconds in full view.
- Users have the option to return to click-to-play video or have it only active when connected to wifi.
- Twitter found that people were 2.5 times more likely to prefer autoplay videos to other methods of viewing.
- Twitter’s research found that autoplay increases completions of Promoted Videos by 7x.
Pinterest recently made some changes to its search that will make brands more accessible to users.
- Pinterest search now integrates results for Pins, Pinners, and boards.
- Pinterest search results now allows for misspellings in searches.
- Like other social media platforms, Pinterest will begin showing checkmarks to denote verified accounts of notable names and brands.
- Facebook’s Author Tag feature allows readers to follow the author of an article from a Facebook post.
- When a reader returns to the News Feed after clicking on an article shared on Facebook, the story preview will display a link to follow the author’s page or profile.
- Author tags help journalists connect immediately with engaged and interested readers.
- The Author tag can be easily implemented with a single line of code in a website’s header.
- Facebook recently introduced its new Moments app, which is a private way to share photos with friends.
- If allowed by the user, Moments can use facial recognition technology to organize photos based on the people in them.
Hubspot’s infographic shows how Twitter is currently used around the world. Here are a few highlights:
- 77% of Twitter accounts are outside the United States.
- Twitter currently has over 270 million active global users.
- 68% of tweets sent are replies.