Brand-New Developments in Social Media: What You Need to Know This Week

 In Social Media, Top Tips

Top Line Lessons:

  • Twitter recently began serving autoplay video to its users.
  • Pinterest revamped its search to allow users to find brands more easily.
  • Facebook’s new Author Tag feature will allow engaged readers to instantly follow authors from an article preview.
  • The Moments app from Facebook allows users to privately and instantly share photos.

#1: Twitter Introduces Autoplay Video; Will Only Charge for Ads 100% In View For 3 Seconds

Twitter recently began serving autoplay video to its users, a change that is expected to aid businesses and please users.

  • Twitter will adjust from charging advertisers per click to charging for videos that are in play for at least three seconds in full view.
  • Users have the option to return to click-to-play video or have it only active when connected to wifi.
  • Twitter found that people were 2.5 times more likely to prefer autoplay videos to other methods of viewing.
  • Twitter’s research found that autoplay increases completions of Promoted Videos by 7x.

#2: Pinterest Search Just Got Smarter

Pinterest recently made some changes to its search that will make brands more accessible to users.

  • Pinterest search now integrates results for Pins, Pinners, and boards.
  • Pinterest search results now allows for misspellings in searches.
  • Like other social media platforms, Pinterest will begin showing checkmarks to denote verified accounts of notable names and brands.

#3: Using Author Tags to Grow Your Audience

  • Facebook’s Author Tag feature allows readers to follow the author of an article from a Facebook post.
  • When a reader returns to the News Feed after clicking on an article shared on Facebook, the story preview will display a link to follow the author’s page or profile.
  • Author tags help journalists connect immediately with engaged and interested readers.
  • The Author tag can be easily implemented with a single line of code in a website’s header.

#4: Introducing Moments: A Private Way to Share Photos With Friends

  • Facebook recently introduced its new Moments app, which is a private way to share photos with friends.
  • If allowed by the user, Moments can use facial recognition technology to organize photos based on the people in them.

#5: How Do People Use Twitter?

Hubspot’s infographic shows how Twitter is currently used around the world. Here are a few highlights:

  • 77% of Twitter accounts are outside the United States.
  • Twitter currently has over 270 million active global users.
  • 68% of tweets sent are replies.
Recommended Posts
Contact Us

Want to get in touch? Shoot us a message and we'll get back to you, asap!

Not readable? Change text. captcha txt