This Week’s Top Reads • 5/5/15

 In Top Tips

Top Line Lessons:

  • Google is pursuing major upgrades its search engine personalization
  • It’s becoming more difficult to pick out promoted tweets
  • People love infographics. Find out why!
  • Instagram is becoming a social media leader

#1. GOOGLE GETS PERSONAL

Google is exploring partnering with retail stores to obtain customer data in order to offer a service like Facebook’s Custom Audiences. What does that mean for you?

  • Better search prediction – Having access to purchase history means Google would be better able to predict what products and services you’re searching for.
  • Less predictable search rankings – As search results become more individualized, it becomes more difficult for websites to rise to the top of the rankings. Careful keyword selection can help ensure that you’re still reaching your target audience.

#2. HOW TWITTER’S CHANGING PROMOTED TWEETS TO LOOK MORE LIKE REGULAR ONES

Twitter has removed the yellow promoted badge from advertisers’ tweets. This makes the ads blend more seamlessly with users’ timelines, and brings Twitter’s advertising model more in live with other social media networks like Facebook and Instagram.

#3. INFOGRAPHIC: WHY YOUR BRAIN LOVES INFOGRAPHICS

If it seems like digital content is becoming more visually focused, you’re not just imagining it. This infographic at Contently gives a rundown of why visual-based content is such a great investment.

  • It only takes 1/10th of a second to process visual information
  • Users only read an average of 28% of the words on a webpage
  • Individuals following instructions with visual images perform 323% better than when following instructions without images.

#4. KING OF ENGAGEMENT – INSTAGRAM STUDY Q1 2015

Quintly performed a study on the social media giant Instagram, finding that the network had engagement rates that were 10 times higher than on Facebook. Read on to find some of the important take aways from their research.

  • Photos on Instagram garner 2.5 billion likes per day
  • The network gained 36% in size in 2014
  • Even pages with fewer than 1,000 followers had an average of 26 interactions per post
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