This Week’s Top Reads • 5/19/15
TOP LINE LESSONS:
- Instant articles could change to future of journalism and social media
- Pinterest is growing and there’s no end in sight
- Optimize your images to increase audience engagement
- Use Facebook location targeting to track down a relevant audience
- Facebook’s new ad format is shaking things up in the newsfeed
#1. 7 THINGS YOU NEED TO KNOW ABOUT FACEBOOK INSTANT ARTICLES
Facebook Instant Articles mean big changes for the social media site and digital publishers:
- The service will launch with ads from The New York Times, National Geographic, BuzzFeed, NBC News, The Atlantic, The Guardian, BBC News, Spiegel Online and Bild.
- Facebook is offering advertisers 100% of the revenue and faster load times in exchange for trying Instant Articles.
- Advertisers are currently experimenting with cinemagraphs and seamless video viewing.
- For now, Instant Articles will be rolling out slowly, and only available on mobile.
#2. PINTEREST SET TO SURGE IN 2016
Pinterest use is expected to grow, and it might be the perfect platform for businesses looking to expand their social media presence. Find out why below:
- Pinterest was designed for shopping, and its user base is women around 35 years old, who tend to make the major purchasing decisions for families.
- The number of active users doubled in the second half of 2014.
- The site is expected to continue to grow, and has seen large gains in its male audience.
Visual content helps audiences relate to your brand and broadens your reach. Learn how to make your content more appealing below:
- Utilize screenshots to give users the impression that they are getting a behind the scenes look at your company.
- Share infographics to make data more compelling.
- Use personal photos to give users a more personal look at your brand.
- Brand your content with your logo and color scheme to make it identifiable.
#4. HOW TO USE FACEBOOK ADVANCED LOCATION TARGETING FOR MORE ENGAGEMENT
Facebook now allows advertisers to target users near a particular address. Find out how that might be useful:
- You can target local users based on the weather, time of day, or current events.
- Advertise a sale to users who are in the neighborhood.
- Use personalized details to show that you really understand the local character.
- Target the areas around local landmarks to bring in business from people who might be nearby for the day.
Facebook has begun offering horizontally scrolling ads to advertisers. The spots allow for five photos and reportedly have a much lower cost-per-conversion. The multiple slide ads give you an opportunity to highlight multiple products or services, or to provide a more in-depth description. We’ve begun playing around with the format like the opportunity it provides for creativity and interaction.