This Week’s Top Reads • 4/28/15
Top Line Lessons:
- Big changes are coming to Facebook News Feeds
- Videos and Photos are the key to Facebook engagement
- Facebook fun facts
- Spotify ads will be getting a little less intrusive
- Users like personalized ads and so should marketers
Facebook announced some big changes coming to the way it prioritizes content in users’ News Feeds. Read on to learn about the updates and what it means for you.
- Users with little content in their News Feeds will begin to see multiple posts from the same source in a row. This could mean more exposure for brands who post frequently, as many users are only presented with the most popular content.
- Facebook will prioritize content from users you regularly interact with and those you select to see more content from. This shows a shift toward interpersonal interaction, and away from branded content.
- Users’ will see less posts showing content their friends have ‘liked’ or commented on. This may mean users are less likely to stumble across content through friends.
Locowise performs a monthly study to see the state of Facebook reach and engagement. March’s study included 5,000 pages in a wide range of audience sizes. Keep reading for last month’s big takeaways!
- Smaller pages (those with fewer than 1,000 likes) had a much larger organic reach than larger pages. The average post only reached 2.6% of a page’s audience, but on the smallest pages that reach was almost 23%!
- Posts with links earned the largest organic reach, but posts with videos and photos were much more likely to increase engagement.
- Facebook ads may be a good way to boost your reach with larger pages as you see a decline in their organic reach.
Blogging expert Jeff Bullas compiled a list of interest Facebook facts. Read some of our favorites below:
- 79% of Facebook users are accessing their account via mobile devices – Make sure all of your content and links are mobile friendly!
- Users share 1.3 million pieces of content every minute – Make sure yours stands out from the crowd!
- 31% of seniors and 66% of millenials are on Facebook – Users cut across all demographics.
- Users spend an average of 21 minutes per day on Facebook – That’s a lot of time to get out your content and your advertisements!
Sick of hearing downer ads during your party playlist? Spotify is putting an end to that. The streaming music service will soon offer advertisers segmenting options based on users’ activity or genre preferences.
According to a poll of 5,000 Internet users, personalized ads might provide a big boost for marketers. Respondents showed a big boost in brand favorability and purchase intent when advertisements were targeted by location or past behavior.