Pinterest for Business Part 2: Creating Content

 In Social Media

In our last installment of the Pinterest for Business series, we showed you how to set up an account for your business. This week we’ll give you tips on creating the type of content Pinterest users want to share.

  • Size and Shape – Vertical images are repinned more often than horizontal ones. Images are currently displayed as 238 pixels wide in the feed and 735 pixels wide when the image is expanded.
  • Color – Pins with multiple dominant colors, especially those in the warm spectrum (red and orange), are the most likely to be repinned
  • Be positive – The most pinned words evoked positive emotions, so consider posting inspirational quotes and content.
  • About-face – Images that don’t contain faces are significantly more likely to be repinned. Focus on inanimate objects.
  • Use your words – Text overlays on an image provide just enough context to pique a user’s interest, and provide context in case your description or link are edited.
  • #nohashtag– Facebook and Instagram may have jumped on the hashtag bandwagon, but Pinterest hasn’t. Use strategic keywords and phrases, rather than hashtags to label your content.
  • Branding – Putting your logo on original content will help remind users who you are and help identify you as the source, even if your link gets taken out of subsequent repins.

In the final installment of Pinterest for Business we’ll discuss using analytics to get the most out of your Pinterest interactions.

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