Brand & Website Reveal: Farough & Associates

 In Business, Design, Our Work

Over the past few months, our design team has been working with our friends at Farough & Associates to create a brand image and website for their business. They’ve got a highly talented team who specialize in strategic communications, strategy, and public relations. They bring a wealth of experience and expertise to the table, and we wanted to create a brand to match that!

We began with a few very rough logo concepts. Like us, they’re based here in Lansing – Michigan’s capitol city. They wanted to feature the capitol rotunda as a nod to their deep roots in Lansing as well as Michigan politics. Here are a few of the initial concepts…

We were excited when the Farough & Associates team decided to pursue the 3rd option – a strong, professional look to reflect their experience and expertise. We tweaked the imagery, colors, and text until we came up with something we were pleased with…


We then put together collateral items – business cards and letterhead…



And finally, we put together a full website to display Farough & Associates expertise and experience…

This sneak peek doesn’t quite do the website justice. Head on over to the new Farough & Associates site and see it for yourself!

We’re thrilled with the outcome of the new brand and website, and even more thrilled that the Farough & Associates team is happy with the outcome, too.



Interested in starting a branding or website project for your organization? Check out our services page or get in touch! We’d love to get in touch and talk about your project today.



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