This Week’s Top Reads • 4/21/15

Top Line Lessons: Gather some helpful tips to make sure your site is ready for Google’s next big algorithm change  Combining email and Facebook ads helps make sure you’re targeting the right users Big changes coming to YouTube could spell trouble for advertisers  Mobile is quickly becoming the preferred platform for video viewing  Facebook’s video…

Is Email Marketing Automation Right for You?

What is Email Marketing Automation? Email marketing automation allows you to nurture relationships with potential clients, customers, or supporters to inspire them to take your desired action. You accomplish this by providing highly personalized, useful content to website visitors via email. Marketing automation has big potential for a variety of industries, including business, nonprofit, and political…

This Week’s Top Reads • 4/7/15

Top Line Lessons: Simple changes can boost engagement for your Facebook content Small investments in Facebook advertising can offer big returns Google Drive features many shortcuts which can increase your productivity Big changes in Google’s search algorithm could mean drastic changes to your site’s rankings #1. 5 Ways to Get Your Posts More Attention In…